657 Shopify Serums Stores: Stats & Market Data (2026)
657 active Shopify stores fall into the Serums segment, with 32 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Adult. 73% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
32 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Adult 1 Apparel & Accessories 1 Electronics 1 Food & Beverages 1 Home & Garden 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 155 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Pakistan, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $52 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, UpPromote Affiliate Marketing.
Marketing & analytics tools
Google Analytics (46%), Google Tag Manager (17%), Google Ads (7%).
Popular themes
The most used are Dawn, Sense, Debut.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Recharge Subscriptions App
AfterShip Email Marketing,SMS
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Lucky Orange Heatmaps & Replay
Klaviyo: Email Marketing & SMS
Rebuy Personalization Engine
Affiliatly Affiliate Marketing
Avada AI SEO Image Optimizer
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Start Free TrialFAQ
How many Shopify Serums stores are there?
We currently track 657 active Shopify stores in the Serums segment.
Are Shopify Serums stores growing?
Yes. In the last 30 days, 32 new stores were indexed in the Serums segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Serums stores?
Among stores with pricing data, the average listed price is about $52, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Serums stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (69%), Facebook (55%), TikTok (30%).
Social media engagement is exceptionally high: 73% of stores maintain social profiles and 10% run Meta ads. That's 8 percentage points above the Shopify average of 65%.