147 Shopify Variety products Stores: Stats & Market Data (2026)
147 active Shopify stores fall into the Variety products segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Beauty & Cosmetics, Apparel & Accessories. 37% maintain social media profiles — Facebook leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
17 new stores were added in the past 30 days (12% of the total), showing steady growth. This is above the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 659 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are Colombia, Chile, United States.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $200 because some stores price much higher, pulling it up.
Popular apps
The most popular are Printful: Print on Demand, UpPromote Affiliate Marketing, Loox: Product Reviews App & AI.
Marketing & analytics tools
Google Analytics (18%), Facebook Pixel (13%), TikTok Pixel (12%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialFAQ
How many Shopify Variety products stores are there?
We currently track 147 active Shopify stores in the Variety products segment.
Are Shopify Variety products stores growing?
Yes. In the last 30 days, 17 new stores were indexed in the Variety products segment, showing a 12% monthly growth rate.
What is the average product price in Shopify Variety products stores?
Among stores with pricing data, the average listed price is about $200, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Variety products stores?
The top apps are Printful: Print on Demand, UpPromote Affiliate Marketing, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (31%), Instagram (22%), TikTok (9%).
About 37% of stores maintain social media profiles and 14% run Meta ads — moderate marketing investment overall. That's 28 percentage points below the Shopify average of 65%.