377 Shopify General store Stores: Stats & Market Data (2026)
377 active Shopify stores fall into the General store segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 31% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
40 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 381 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, Colombia, Chile.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $129 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Releasit COD Form & Upsells, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (14%), TikTok Pixel (9%), Facebook Pixel (8%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
EComposer Landing Page Builder
Vitals: Reviews, Bundles & 40+
EComposer Landing Page Builder
Vitals: Reviews, Bundles & 40+
Bundler ‑ Product Bundles App
Omnisend Email Marketing & SMS
Releasit COD Form & Upsells
GemPages Landing Page Builder
Releasit COD Form & Upsells
Klaviyo: Email Marketing & SMS
Kaching Bundles App & Upsells
Omnisend Email Marketing & SMS
Releasit COD Form & Upsells
Mercado Pago Antifraude Plus
Pop Convert ‑ Pop Ups, Banners
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Start Free TrialFAQ
How many Shopify General store stores are there?
We currently track 377 active Shopify stores in the General store segment.
Are Shopify General store stores growing?
Yes. In the last 30 days, 40 new stores were indexed in the General store segment, showing a 11% monthly growth rate.
What is the average product price in Shopify General store stores?
Among stores with pricing data, the average listed price is about $129, with the most common pricing band at $25-$49.
What apps are most popular for Shopify General store stores?
The top apps are Releasit COD Form & Upsells, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (27%), Facebook (22%), TikTok (9%).
About 31% of stores maintain social media profiles and 9% run Meta ads — moderate marketing investment overall. That's 28 percentage points below the Shopify average of 59%.