387 Shopify General store Stores: Stats & Market Data (2026)
387 active Shopify stores fall into the General store segment, with 85 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 29% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
85 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 355 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, Colombia, Chile.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $133 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Releasit COD Form & Upsells, Judge.me Product Reviews App, Dropi.
Marketing & analytics tools
Google Analytics (13%), TikTok Pixel (9%), Facebook Pixel (8%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Kaching Bundles App & Upsells
Omnisend Email Marketing & SMS
Judge.me Product Reviews App
Releasit COD Form & Upsells
Dropi
EasySell COD Form & Upsells
Pumper Bundles Quantity Breaks
EasySell COD Form & Upsells
WhatsUp: WhatsApp Chat Button
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Start Free TrialFAQ
How many Shopify General store stores are there?
We currently track 387 active Shopify stores in the General store segment.
Are Shopify General store stores growing?
Yes. In the last 30 days, 85 new stores were indexed in the General store segment, showing a 22% monthly growth rate.
What is the average product price in Shopify General store stores?
Among stores with pricing data, the average listed price is about $133, with the most common pricing band at $25-$49.
What apps are most popular for Shopify General store stores?
The top apps are Releasit COD Form & Upsells, Judge.me Product Reviews App, Dropi. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (25%), Facebook (20%), TikTok (9%).
Social media presence is relatively low at 29%, with 10% running Meta ads. That's 30 percentage points below the Shopify average of 59%.