190 Shopify Variety products Stores: Stats & Market Data (2026)
190 active Shopify stores fall into the Variety products segment, with 50 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Beauty & Cosmetics, Apparel & Accessories. 26% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
50 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 786 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Colombia, Chile.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $336 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Releasit COD Form & Upsells, Judge.me Product Reviews App, Dropi.
Marketing & analytics tools
Google Analytics (19%), Facebook Pixel (11%), TikTok Pixel (10%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
EasySell COD Form & Upsells
Judge.me Product Reviews App
AfterShip Email Marketing,SMS
Shopify Inbox
Avada AI SEO Suite Optimizer
Shopify Inbox
Shopify Inbox
Judge.me Product Reviews App
Releasit COD Form & Upsells
Releasit COD Form & Upsells
Lucky Orange Heatmaps & Replay
Releasit COD Form & Upsells
Shogun ‑ Landing Page Builder
Hextom: Countdown Timer Bar
EasySell COD Form & Upsells
Urgency Bear Countdown Timer
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Start Free TrialFAQ
How many Shopify Variety products stores are there?
We currently track 190 active Shopify stores in the Variety products segment.
Are Shopify Variety products stores growing?
Yes. In the last 30 days, 50 new stores were indexed in the Variety products segment, showing a 26% monthly growth rate.
What is the average product price in Shopify Variety products stores?
Among stores with pricing data, the average listed price is about $336, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Variety products stores?
The top apps are Releasit COD Form & Upsells, Judge.me Product Reviews App, Dropi. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (23%), Instagram (22%), TikTok (9%).
Social media presence is relatively low at 26%, with 7% running Meta ads. That's 33 percentage points below the Shopify average of 59%.