2,249 Shopify Online store Stores: Stats & Market Data (2026)
2,249 active Shopify stores fall into the Online store segment, with 147 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Electronics. 55% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
147 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 689 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The strongest country concentrations are United States, Japan, Colombia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $132 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (10%), Facebook Pixel (6%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Releasit COD Form & Upsells
Amp Back in Stock | PreOrder
Instafeed ‑ Instagram Feed
Afterpay On‑Site Messaging
Attentive: AI‑led Email &SMS
Klaviyo: Email Marketing & SMS
Mercado Pago Antifraude Plus
Awin ‑ Affiliate Marketing
Judge.me Product Reviews App
Avada AI SEO Suite Optimizer
Blockify Fraud Filter, Blocker
King Product Options, Variants
Snapchat Ads
LAI Product Reviews App
Releasit COD Form & Upsells
Junip Product Reviews App & AI
Microsoft Clarity: AI Insights
TA Banner Slider, Sales Pop up
Judge.me Product Reviews App
Kaching Bundles App & Upsells
CK: Abandoned cart on WhatsApp
Blockify Fraud Filter, Blocker
Bundler ‑ Product Bundles App
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Start Free TrialFAQ
How many Shopify Online store stores are there?
We currently track 2,249 active Shopify stores in the Online store segment.
Are Shopify Online store stores growing?
Yes. In the last 30 days, 147 new stores were indexed in the Online store segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Online store stores?
Among stores with pricing data, the average listed price is about $132, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Online store stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (51%), Facebook (38%), TikTok (15%).
Social media adoption is strong at 55%, and 7% of stores run Meta ad campaigns.