2,320 Shopify Online store Stores: Stats & Market Data (2026)
2,320 active Shopify stores fall into the Online store segment, with 444 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Electronics. 54% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
444 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 671 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Colombia, Japan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $122 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (32%), Google Tag Manager (10%), Facebook Pixel (6%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
GSC Countdown Timer Bar
Judge.me Product Reviews App
Pandectes GDPR Compliance
Shopify Inbox
Dropi
Judge.me Product Reviews App
Avada Boost Sales Trust Badges
B: WhatsApp Chat, Abandon Cart
AdRoll Marketing & Advertising
Loox ‑ Product Reviews App
GemPages Landing Page Builder
Shopify Inbox
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Start Free TrialFAQ
How many Shopify Online store stores are there?
We currently track 2,320 active Shopify stores in the Online store segment.
Are Shopify Online store stores growing?
Yes. In the last 30 days, 444 new stores were indexed in the Online store segment, showing a 19% monthly growth rate.
What is the average product price in Shopify Online store stores?
Among stores with pricing data, the average listed price is about $122, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Online store stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (49%), Facebook (37%), TikTok (14%).
Social media adoption is strong at 54%, and 9% of stores run Meta ad campaigns.