338 Shopify Vitamins and supplements Stores: Stats & Market Data (2026)
338 active Shopify stores fall into the Vitamins and supplements segment, with 33 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 54% maintain social media profiles — Instagram leads — and 22% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
33 new stores were added in the past 30 days (10% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Adult 1 Baby & Kids 1 Books & Literature 1 Business & Industrial 1 Education & Courses 1 Smoking & Vaping 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 356 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, Colombia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $48 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Recharge Subscriptions App, Klaviyo: Email Marketing & SMS, Seal Subscriptions App.
Marketing & analytics tools
Google Analytics (42%), Google Tag Manager (20%), Google Ads (8%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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How many Shopify Vitamins and supplements stores are there?
We currently track 338 active Shopify stores in the Vitamins and supplements segment.
Are Shopify Vitamins and supplements stores growing?
Yes. In the last 30 days, 33 new stores were indexed in the Vitamins and supplements segment, showing a 10% monthly growth rate.
What is the average product price in Shopify Vitamins and supplements stores?
Among stores with pricing data, the average listed price is about $48, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Vitamins and supplements stores?
The top apps are Recharge Subscriptions App, Klaviyo: Email Marketing & SMS, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (50%), Facebook (45%), YouTube (19%).
Social media adoption is strong at 54%, and 22% of stores run Meta ad campaigns. That's 11 percentage points below the Shopify average of 65%.