969 Shopify Wellness store Stores: Stats & Market Data (2026)
969 active Shopify stores fall into the Wellness store segment, with 139 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 53% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
139 new stores were added in the past 30 days (14% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Books & Literature 4 Electronics 4 Celebrations & Gifts 3 Education & Courses 2Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 109 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, Colombia, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $233 because some stores price much higher, pulling it up. That's above the Shopify average of $212.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Recharge Subscriptions App.
Marketing & analytics tools
Google Analytics (28%), Google Tag Manager (14%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Seal Subscriptions App
AfterShip Referral & Affiliate
Hextom: Free Shipping Bar
Recharge Subscriptions App
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Start Free TrialFAQ
How many Shopify Wellness store stores are there?
We currently track 969 active Shopify stores in the Wellness store segment.
Are Shopify Wellness store stores growing?
Yes. In the last 30 days, 139 new stores were indexed in the Wellness store segment, showing a 14% monthly growth rate.
What is the average product price in Shopify Wellness store stores?
Among stores with pricing data, the average listed price is about $233, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Wellness store stores?
The top apps are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Recharge Subscriptions App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (49%), Facebook (40%), YouTube (15%).
Social media adoption is strong at 53%, and 11% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 61%.