938 Shopify Wellness store Stores: Stats & Market Data (2026)
938 active Shopify stores fall into the Wellness store segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 55% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
26 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Education & Courses 3Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 140 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, Colombia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $216 because some stores price much higher, pulling it up.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (34%), Google Tag Manager (14%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Shopify Inbox
Judge.me Product Reviews App
AdRoll Marketing & Advertising
EG Auto Add to Cart Free Gift
Gelato: Print on Demand
Pop Convert ‑ Pop Ups, Banners
AdRoll Marketing & Advertising
Aimerce First‑Party Pixel
Froonze VIP Loyalty & Wishlist
Judge.me Product Reviews App
Blocky
Kaching Bundles App & Upsells
Avada AI SEO Suite Optimizer
BK Reviews
Kaching Bundles App & Upsells
ReturnGO Returns & Exchanges
Consentmo GDPR Compliance
RT: Disable Right Click
GSC Instagram Feed, Instafeed
TA Banner Slider, Sales Pop up
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Wellness store stores are there?
We currently track 938 active Shopify stores in the Wellness store segment.
Are Shopify Wellness store stores growing?
Yes. In the last 30 days, 26 new stores were indexed in the Wellness store segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Wellness store stores?
Among stores with pricing data, the average listed price is about $216, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Wellness store stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (52%), Facebook (42%), YouTube (16%).
Social media adoption is strong at 55%, and 7% of stores run Meta ad campaigns.