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Topic
Updated May 18, 2026
Shopify

2,170 Shopify Natural supplements Stores: Stats & Market Data (2026)

2,170 active Shopify stores fall into the Natural supplements segment, with 428 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Food & Beverages, Beauty & Cosmetics. 64% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

64%
Social media
12%
Meta ads
62%
Contact info
Total Stores
2,170
Active Shopify stores
New (30d)
428
Newly added in the last 30 days
Avg. Products
164
Among 2,155 stores with catalog data
Avg. Price
$69
Among 2,142 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

264 132 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

428 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 722 · 34%
10-49 889 · 41%
50-199 388 · 18%
200-999 110 · 5%
1k-4.9k 35 · 2%
5k+ 11 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
91% coverage
Food & Beverages
12% coverage
Beauty & Cosmetics
9% coverage
Home & Garden
1% coverage
Books & Literature
1% coverage
Adult
1% coverage
Apparel & Accessories 8 Education & Courses 7 Baby & Kids 4 Celebrations & Gifts 3 Sporting Goods 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 164 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 563 · 26%
$25-$49 939 · 44%
$50-$99 479 · 22%
$100-$199 122 · 6%
$200-$499 29 · 1%
$500+ 10 · 0%
Store currencies
USD 898 EUR 463 GBP 127 MXN 82 INR 68 AUD 67 CAD 61 COP 40

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $69 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (60%), Facebook (48%), TikTok (22%).

Instagram
60%
Facebook
48%
TikTok
22%
YouTube
19%
Twitter / X
10%
LinkedIn
6%
Pinterest
5%

Social media adoption is strong at 64%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (47%), Google Tag Manager (19%), Google Ads (7%).

Google Analytics
47%
Google Tag Manager
19%
Google Ads
7%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 20% Horizon 5% Shrine Pro 4% Sense 4% Debut 3% Refresh 3% Ella 2% Prestige 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $44 avg 20 ads
Health men supplements performance supplements Loox ‑ Product Reviews App Seal Subscriptions App
14 products $32 avg 59 ads
Health blood sugar support insulin sensitivity Judge.me Product Reviews App
17 products $70 avg 12 ads
Health gut health digestive support
15 products $20 avg 54 ads
Health natural supplements digestive fiber Judge.me Product Reviews App SP Sales Pop up Social Proof
35 products $110 avg 18 ads
Health natural supplements equine health UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
14 products $52 avg 1 ads
Health Beauty & Cosmetics natural supplements cosmetics Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
40 products $36 avg 2 ads
Health natural supplements wellness products
23 products $45 avg 2 ads
Apparel & Accessories Health cotton shorts natural supplements Redo Snowball: Affiliate Marketing
12 products $47 avg 1 ads
Health women's vitamins natural supplements Bundler ‑ Product Bundles App Seers Ai GDPR Cookie Banner
22 products $37 avg 3 ads
Health ayurvedic medicine natural supplements Shiprocket: eCommerce Shipping
65 products $13 avg 2 ads
Health herbal supplements natural supplements Bundler ‑ Product Bundles App Loox ‑ Product Reviews App
67 products $33 avg 7 ads
Health natural supplements wellness products MAPPY: Store Locator & Maps Seal Subscriptions App

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FAQ

How many Shopify Natural supplements stores are there?

We currently track 2,170 active Shopify stores in the Natural supplements segment.

Are Shopify Natural supplements stores growing?

Yes. In the last 30 days, 428 new stores were indexed in the Natural supplements segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Natural supplements stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Natural supplements stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.