3,212 Shopify Vitamins Stores: Stats & Market Data (2026)
3,212 active Shopify stores fall into the Vitamins segment, with 683 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 56% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
683 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Books & Literature 12 Baby & Kids 10 Adult 5 Celebrations & Gifts 5 Electronics 5Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 444 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $60 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (37%), Google Tag Manager (16%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Refresh.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Free Shipping Bear
Wyllo
Afterpay On‑Site Messaging
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Releasit COD Form & Upsells
Amp Back in Stock | PreOrder
BM: Country blocker IP blocker
Klaviyo: Email Marketing & SMS
Okendo: Reviews & Loyalty
Recharge Subscriptions App
Conversion Bear Trust Badges
Klaviyo: Email Marketing & SMS
Lucky Orange Heatmaps & Replay
Kaching Bundles App & Upsells
GemPages Landing Page Builder
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Start Free TrialFAQ
How many Shopify Vitamins stores are there?
We currently track 3,212 active Shopify stores in the Vitamins segment.
Are Shopify Vitamins stores growing?
Yes. In the last 30 days, 683 new stores were indexed in the Vitamins segment, showing a 21% monthly growth rate.
What is the average product price in Shopify Vitamins stores?
Among stores with pricing data, the average listed price is about $60, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Vitamins stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (52%), Facebook (44%), TikTok (18%).
Social media adoption is strong at 56%, and 10% of stores run Meta ad campaigns.