2,953 Shopify Vitamins Stores: Stats & Market Data (2026)
2,953 active Shopify stores fall into the Vitamins segment, with 472 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 54% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
472 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Home & Garden 11 Animals & Pet Supplies 10 Baby & Kids 9 Books & Literature 8 Adult 5 Celebrations & Gifts 4 Electronics 4Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 376 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $115 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Seal Subscriptions App, Recharge Subscriptions App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (34%), Google Tag Manager (15%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Refresh.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Rebuy Personalization Engine
Bundler ‑ Product Bundles App
Klaviyo: Email Marketing & SMS
Recharge Subscriptions App
Hextom: Countdown Timer Bar
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Start Free TrialFAQ
How many Shopify Vitamins stores are there?
We currently track 2,953 active Shopify stores in the Vitamins segment.
Are Shopify Vitamins stores growing?
Yes. In the last 30 days, 472 new stores were indexed in the Vitamins segment, showing a 16% monthly growth rate.
What is the average product price in Shopify Vitamins stores?
Among stores with pricing data, the average listed price is about $115, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Vitamins stores?
The top apps are Seal Subscriptions App, Recharge Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (50%), Facebook (43%), TikTok (17%).
Social media adoption is strong at 54%, and 15% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 61%.