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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

3,237 Wix Haircare Stores: Stats & Market Data (2026)

3,237 active Wix stores fall into the Haircare segment, with 145 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 81% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

81%
Social media
1%
Meta ads
98%
Contact info
Total Stores
3,237
Active Wix stores
New (30d)
145
Newly added in the last 30 days
Avg. Products
61
Among 3,058 stores with catalog data
Avg. Price
$106
Among 2,187 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

150 75 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

145 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 977 · 32%
10-49 1,481 · 48%
50-199 443 · 14%
200-999 127 · 4%
1k-4.9k 29 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
2% coverage
Health
2% coverage
Home & Garden
1% coverage
Food & Beverages 9 Animals & Pet Supplies 5 Education & Courses 4 Electronics 4 Arts & Entertainment 3 Baby & Kids 3 Celebrations & Gifts 3 Jewelry & Watches 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 61 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 957 · 44%
$25-$49 590 · 27%
$50-$99 351 · 16%
$100-$199 154 · 7%
$200-$499 91 · 4%
$500+ 44 · 2%
Store currencies
USD 1,915 EUR 291 GBP 232 CAD 141 AUD 90 BRL 65 INR 49 MXN 47

Among stores with pricing data, the most common price range is Under $25. The average is higher at $106 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (73%), Facebook (58%), TikTok (17%).

Instagram
73%
Facebook
58%
TikTok
17%
YouTube
11%
Twitter / X
8%
Pinterest
6%
LinkedIn
5%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
1%
Facebook Pixel
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $36553 avg 9 ads
Beauty & Cosmetics hair loss shampoo hair loss serum
7 products $20 avg 1 ads
Beauty & Cosmetics hair styling silicone hair products
13 products $31 avg 1 ads
Beauty & Cosmetics cosmetics store beauty products
16 products $21 avg
Beauty & Cosmetics beauty products cosmetics store
79 products $19 avg
Beauty & Cosmetics curly hair salon hair styling
36 products $107 avg
Beauty & Cosmetics Health itchy scalp treatment hair care products
15 products $36 avg
Beauty & Cosmetics hair salon beauty services
10 products $17 avg
Beauty & Cosmetics hair salon hairdresser
19 products $25 avg
Beauty & Cosmetics Food & Beverages organic hair products natural skincare
12 products $51 avg
Beauty & Cosmetics afro textured hair hair care solutions
Home | Salon & Spa United States
29 products $227 avg
Beauty & Cosmetics wigs hair extensions
13 products $53 avg
Beauty & Cosmetics beauty cosmetics

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FAQ

How many Wix Haircare stores are there?

We currently track 3,237 active Wix stores in the Haircare segment.

Are Wix Haircare stores growing?

Yes. In the last 30 days, 145 new stores were indexed in the Haircare segment, showing a 4% monthly growth rate.

What is the average product price in Wix Haircare stores?

Among stores with pricing data, the average listed price is about $106, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.