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Wix category analytics
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Updated Apr 6, 2026
Wix

40.0K Wix Home & Garden Stores: Stats & Market Data (2026)

40,050 active Wix stores fall into the Home & Garden segment, with 1,810 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
98%
Contact info
Total Stores
40,050
Active Wix stores
New (30d)
1,810
Newly added in the last 30 days
Avg. Products
76
Among 36,864 stores with catalog data
Avg. Price
$330
Among 25,429 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,839 919 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,810 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10,438 · 28%
10-49 17,920 · 49%
50-199 5,782 · 16%
200-999 2,325 · 6%
1k-4.9k 384 · 1%
5k+ 15 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
2% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
1% coverage
Furniture
1% coverage
Arts & Entertainment
1% coverage
Health
1% coverage
Hardware
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage
Books & Literature
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 76 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,114 · 36%
$25-$49 5,477 · 22%
$50-$99 5,324 · 21%
$100-$199 2,124 · 8%
$200-$499 1,616 · 6%
$500+ 1,774 · 7%
Store currencies
USD 21,725 EUR 3,856 GBP 3,212 CAD 1,874 INR 1,195 AUD 1,165 BRL 731 JPY 701

Among stores with pricing data, the most common price range is Under $25. The average is higher at $330 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (56%), Facebook (47%), LinkedIn (10%).

Instagram
56%
Facebook
47%
LinkedIn
10%
YouTube
10%
TikTok
9%
Twitter / X
8%
Pinterest
7%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 6 percentage points below the Wix average of 77%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
2%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

4,114 products $2502 avg 3 ads
Arts & Entertainment Home & Garden sewing machine embroidery machine
Home | Justify United States
12 products $33 avg 11 ads
Apparel & Accessories Home & Garden unisex-clothing everyday-wear
www.rosaevents.com United States
14 products $50 avg 1 ads
Celebrations & Gifts Home & Garden Sporting Goods stargazing events camping trips
413 products $23 avg 1 ads
Apparel & Accessories Home & Garden boutique clothing
58 products $621 avg 2 ads
Home & Garden caravan awnings used caravan awnings
101 products $174 avg 4 ads
Home & Garden kitchen knives cooking accessories
178 products $11 avg 1 ads
Home & Garden home fragrance scented candles
2,837 products $38 avg 7 ads
Home & Garden home decor gifts
3,503 products $28 avg 1 ads
Home & Garden decor plants
51 products $25 avg 1 ads
Home & Garden handmade candles
42 products $15 avg 1 ads
Home & Garden eco-friendly products sustainable lifestyle

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FAQ

How many Wix Home & Garden stores are there?

We currently track 40,050 active Wix stores in the Home & Garden segment.

Are Wix Home & Garden stores growing?

Yes. In the last 30 days, 1,810 new stores were indexed in the Home & Garden segment, showing a 5% monthly growth rate.

What is the average product price in Wix Home & Garden stores?

Among stores with pricing data, the average listed price is about $330, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.