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Topic
Updated Apr 27, 2026
Wix

4,292 Wix Decor Stores: Stats & Market Data (2026)

4,292 active Wix stores fall into the Decor segment, with 289 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Arts & Entertainment, Furniture. 65% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
68%
Contact info
Total Stores
4,292
Active Wix stores
New (30d)
289
Newly added in the last 30 days
Avg. Products
52
Among 4,063 stores with catalog data
Avg. Price
$327
Among 2,872 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

276 138 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

289 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,254 · 31%
10-49 2,181 · 54%
50-199 433 · 11%
200-999 163 · 4%
1k-4.9k 31 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
92% coverage
Arts & Entertainment
4% coverage
Furniture
1% coverage
Celebrations & Gifts
1% coverage
Apparel & Accessories
1% coverage
Electronics 9 Jewelry & Watches 6 Wedding 4 Hardware 3 Beauty & Cosmetics 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 52 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 994 · 35%
$25-$49 618 · 22%
$50-$99 727 · 25%
$100-$199 195 · 7%
$200-$499 156 · 5%
$500+ 182 · 6%
Store currencies
USD 2,628 EUR 299 GBP 296 CAD 162 INR 136 AUD 113 BRL 79 JPY 70

Among stores with pricing data, the most common price range is Under $25. The average is higher at $327 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (48%), Facebook (37%), LinkedIn (13%).

Instagram
48%
Facebook
37%
LinkedIn
13%
YouTube
10%
Twitter / X
9%
TikTok
7%
Pinterest
5%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 9 percentage points below the Wix average of 74%.

Marketing & analytics tools

Facebook Pixel (1%), Google Analytics (1%), Google Tag Manager (1%).

Facebook Pixel
1%
Google Analytics
1%
Google Tag Manager
1%
Google Ads
0%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

440 products $238 avg 1 ads
Home & Garden home decor
7 products $28 avg 1 ads
Home & Garden home garden
39 products $47 avg 4 ads
Home & Garden ceramics handmade
16 products $27 avg
Home & Garden home decor
48 products $41 avg
Home & Garden home garden
9 products $21 avg
Home & Garden home decor
12 products $2 avg
Home & Garden home decor
Home | My Site United Kingdom
258 products $47 avg
Home & Garden home decor
12 products $56 avg
Home & Garden home decor
Home | website United States
12 products $54 avg
Home & Garden home garden
Home | BJL United Kingdom
948 products $73 avg
Home & Garden home garden

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FAQ

How many Wix Decor stores are there?

We currently track 4,292 active Wix stores in the Decor segment.

Are Wix Decor stores growing?

Yes. In the last 30 days, 289 new stores were indexed in the Decor segment, showing a 7% monthly growth rate.

What is the average product price in Wix Decor stores?

Among stores with pricing data, the average listed price is about $327, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.