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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

394 Wix Software Tools Stores: Stats & Market Data (2026)

394 active Wix stores fall into the Software Tools segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
97%
Contact info
Total Stores
394
Active Wix stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
34
Among 381 stores with catalog data
Avg. Price
$562
Among 163 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

33 16 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

28 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 200 · 52%
10-49 146 · 38%
50-199 23 · 6%
200-999 11 · 3%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
10% coverage
Education & Courses
7% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Hardware
1% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Office Supplies
1% coverage
Travel 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 34 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 59 · 36%
$25-$49 28 · 17%
$50-$99 34 · 21%
$100-$199 9 · 6%
$200-$499 14 · 9%
$500+ 19 · 12%
Store currencies
USD 183 EUR 45 INR 28 GBP 25 BRL 21 CAD 13 TRY 9 MXN 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $562 because some stores price much higher, pulling it up. That's above the Wix average of $351.

Social media platforms

Facebook (41%), Instagram (37%), LinkedIn (33%).

Facebook
41%
Instagram
37%
LinkedIn
33%
YouTube
23%
Twitter / X
20%
TikTok
10%
Pinterest
2%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 12 percentage points below the Wix average of 77%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (5%), Facebook Pixel (2%).

Google Analytics
6%
Google Tag Manager
5%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

7 products $15 avg
Education & Courses Software budgeting spreadsheet financial freedom
12 products $56 avg
Software online store creation multi-channel sales
80 products $17 avg
Software software licenses product keys
157 products $972 avg
Software Electronics software store business software
12 products $11 avg
Software software development tools tech solutions software
19 products $15 avg
Apparel & Accessories Software mens graphic tees womens graphic tees
17 products $25 avg
Software typing software assamese typing
12 products $65 avg
Software data model architects
13 products $60 avg
Software business-software automation
79 products $199 avg
Software Business & Industrial web design seo services
12 products $89 avg
Software technology software
22 products $19 avg
Software microsoft dynamics 365 business central localization

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FAQ

How many Wix Software Tools stores are there?

We currently track 394 active Wix stores in the Software Tools segment.

Are Wix Software Tools stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Software Tools segment, showing a 7% monthly growth rate.

What is the average product price in Wix Software Tools stores?

Among stores with pricing data, the average listed price is about $562, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.