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Topic
Updated Apr 6, 2026
Wix

69 Wix Beauty essentials Stores: Stats & Market Data (2026)

69 active Wix stores fall into the Beauty essentials segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 72% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

72%
Social media
0%
Meta ads
97%
Contact info
Total Stores
69
Active Wix stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
50
Among 63 stores with catalog data
Avg. Price
$41
Among 43 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 22%
10-49 36 · 57%
50-199 11 · 17%
200-999 2 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
96% coverage
Apparel & Accessories
9% coverage
Health
7% coverage
Home & Garden
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 50 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24 · 56%
$25-$49 13 · 30%
$50-$99 3 · 7%
$100-$199 2 · 5%
$200-$499 1 · 2%
Store currencies
USD 33 GBP 8 EUR 5 AUD 4 INR 3 MXN 3 CAD 2 ILS 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $41 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (65%), Facebook (46%), TikTok (16%).

Instagram
65%
Facebook
46%
TikTok
16%
Pinterest
13%
Twitter / X
9%
LinkedIn
6%
YouTube
3%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Facebook Pixel (3%), TikTok Pixel (3%), Google Ads (1%).

Facebook Pixel
3%
TikTok Pixel
3%
Google Ads
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

MILLI ALLURE BEAUTY United States
14 products $20 avg
Beauty & Cosmetics makeup skincare products
21 products $25 avg
Beauty & Cosmetics natural beauty products organic skincare
Home | Glowelle United Kingdom
18 products $44 avg
Beauty & Cosmetics bath products skincare
23 products $28 avg
Apparel & Accessories human hair extensions beauty essentials
6 products $30 avg
Beauty & Cosmetics makeup products skincare routine
29 products $21 avg
Beauty & Cosmetics skincare products beauty essentials
Home | Pilgrim shop United Kingdom
18 products $134 avg
Beauty & Cosmetics bath products handmade soap
31 products $33 avg
Beauty & Cosmetics skincare products beauty essentials
12 products
Beauty & Cosmetics makeup products hair care items
38 products $23 avg
Apparel & Accessories Beauty & Cosmetics women's fashion self-care products
12 products
Beauty & Cosmetics makeup products skincare items
26 products
Beauty & Cosmetics makeup products skincare items

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FAQ

How many Wix Beauty essentials stores are there?

We currently track 69 active Wix stores in the Beauty essentials segment.

Are Wix Beauty essentials stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Beauty essentials segment, showing a 6% monthly growth rate.

What is the average product price in Wix Beauty essentials stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.