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Topic
Updated May 18, 2026
Wix

26 Wix Niche fragrances Stores: Stats & Market Data (2026)

26 active Wix stores fall into the Niche fragrances segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Arts & Entertainment. 88% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

88%
Social media
8%
Meta ads
73%
Contact info
Total Stores
26
Active Wix stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
67
Among 26 stores with catalog data
Avg. Price
$143
Among 20 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2 1 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 23%
10-49 10 · 38%
50-199 7 · 27%
200-999 3 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
85% coverage
Apparel & Accessories
8% coverage
Arts & Entertainment
4% coverage
Home & Garden
4% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 67 because some stores carry much larger inventories. The strongest country concentrations are Italy, United States, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2 · 10%
$25-$49 1 · 5%
$50-$99 6 · 30%
$100-$199 6 · 30%
$200-$499 5 · 25%
Store currencies
EUR 8 USD 5 GBP 2 HKD 2 AED 1 AUD 1 BRL 1 CAD 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $143. That's below the Wix average of $366.

Social media platforms

Instagram (81%), Facebook (50%), YouTube (15%).

Instagram
81%
Facebook
50%
YouTube
15%
LinkedIn
8%
Twitter / X
8%
Pinterest
4%
TikTok
4%

Social media engagement is exceptionally high: 88% of stores maintain social profiles and 8% run Meta ads. That's 20 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (4%).

Google Analytics
4%
Google Tag Manager
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

135 products $310 avg
Beauty & Cosmetics luxury perfumes natural parfumerie
13 products $101 avg
Beauty & Cosmetics luxury scents self-care essentials
211 products $300 avg
Beauty & Cosmetics luxury perfumes designer scents
13 products $228 avg
Apparel & Accessories niche fragrances perfume shop
13 products $199 avg
Apparel & Accessories perfume niche fragrances
56 products $93 avg
Beauty & Cosmetics niche fragrances beauty products
53 products
Beauty & Cosmetics luxury perfume niche fragrances
29 products
Arts & Entertainment handmade perfumes niche fragrances
486 products $47 avg
Beauty & Cosmetics luxury perfumes niche fragrances
52 products 2 ads
Beauty & Cosmetics perfume store designer fragrances
56 products $93 avg
Beauty & Cosmetics niche fragrances beauty products
notes | fragrances United States
40 products
Beauty & Cosmetics designer fragrances niche fragrances

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FAQ

How many Wix Niche fragrances stores are there?

We currently track 26 active Wix stores in the Niche fragrances segment.

Are Wix Niche fragrances stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Niche fragrances segment, showing a 8% monthly growth rate.

What is the average product price in Wix Niche fragrances stores?

Among stores with pricing data, the average listed price is about $143, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.