32 Wix Self-publishing Stores: Stats & Market Data (2026)
32 active Wix stores fall into the Self-publishing segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Education & Courses, Apparel & Accessories. 84% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
3 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 43 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the Wix average of $363.
Marketing & analytics tools
Google Tag Manager (9%), Google Analytics (6%), Facebook Pixel (3%).
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Start Free TrialFAQ
How many Wix Self-publishing stores are there?
We currently track 32 active Wix stores in the Self-publishing segment.
Are Wix Self-publishing stores growing?
Yes. In the last 30 days, 3 new stores were indexed in the Self-publishing segment, showing a 9% monthly growth rate.
What is the average product price in Wix Self-publishing stores?
Among stores with pricing data, the average listed price is about $84, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (75%), Facebook (66%), Twitter / X (41%).
Social media engagement is exceptionally high: 84% of stores maintain social profiles and 0% run Meta ads. That's 10 percentage points above the Wix average of 74%.