31 Wix Self-publishing Stores: Stats & Market Data (2026)
31 active Wix stores fall into the Self-publishing segment, with 0 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Education & Courses, Apparel & Accessories. 81% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
0 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Wix average of 36%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 63 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the Wix average of $368.
Marketing & analytics tools
Google Tag Manager (10%), Google Analytics (6%), Facebook Pixel (3%).
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Start Free TrialFAQ
How many Wix Self-publishing stores are there?
We currently track 31 active Wix stores in the Self-publishing segment.
Are Wix Self-publishing stores growing?
Yes. In the last 30 days, 0 new stores were indexed in the Self-publishing segment, showing a 0% monthly growth rate.
What is the average product price in Wix Self-publishing stores?
Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (74%), Facebook (65%), Twitter / X (39%).
Social media engagement is exceptionally high: 81% of stores maintain social profiles and 0% run Meta ads. That's 17 percentage points above the Wix average of 64%.