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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

185 Wix Shopping Stores: Stats & Market Data (2026)

185 active Wix stores fall into the Shopping segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
97%
Contact info
Total Stores
185
Active Wix stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
74
Among 145 stores with catalog data
Avg. Price
$450
Among 136 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

17 8 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

15 new stores were added in the past 30 days (8% of the total), showing steady growth. This is above the Wix average of 4%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 24 · 17%
10-49 78 · 54%
50-199 30 · 21%
200-999 12 · 8%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
74% coverage
Home & Garden
8% coverage
Food & Beverages
5% coverage
Arts & Entertainment
2% coverage
Electronics
2% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 74 because some stores carry much larger inventories. The strongest country concentrations are United States, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 49 · 36%
$25-$49 42 · 31%
$50-$99 18 · 13%
$100-$199 11 · 8%
$200-$499 6 · 4%
$500+ 10 · 7%
Store currencies
USD 71 EUR 29 BRL 16 GBP 9 CAD 8 TRY 6 ILS 5 INR 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $450 because some stores price much higher, pulling it up. That's above the Wix average of $351.

Social media platforms

Instagram (51%), Facebook (47%), YouTube (12%).

Instagram
51%
Facebook
47%
YouTube
12%
TikTok
10%
Twitter / X
9%
Pinterest
5%
LinkedIn
5%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 6 percentage points below the Wix average of 77%.

Marketing & analytics tools

Google Analytics (2%), Facebook Pixel (2%), Google Tag Manager (1%).

Google Analytics
2%
Facebook Pixel
2%
Google Tag Manager
1%
Google Ads
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

24 products $30 avg
Apparel & Accessories shopping clothing
70 products $138 avg
Apparel & Accessories fashion clothing
16 products $110 avg
Apparel & Accessories fashion accessories clothing store
82 products $63 avg
Apparel & Accessories clothing fashion
39 products $22 avg
Apparel & Accessories clothing fashion
71 products $18 avg
Apparel & Accessories fashion clothing
Shop | Troy Browne United Kingdom
19 products $66 avg
Apparel & Accessories clothing fashion
19 products $47 avg
Apparel & Accessories apparel clothing
78 products $25 avg
Apparel & Accessories clothing fashion
7 products $6326 avg
Apparel & Accessories fashion clothing
10 products $7 avg
Apparel & Accessories clothing fashion
67 products $41 avg
Apparel & Accessories clothing fashion

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FAQ

How many Wix Shopping stores are there?

We currently track 185 active Wix stores in the Shopping segment.

Are Wix Shopping stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Shopping segment, showing a 8% monthly growth rate.

What is the average product price in Wix Shopping stores?

Among stores with pricing data, the average listed price is about $450, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.