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Wix topic analytics
Topic
Updated June 8, 2026
Wix

77 Wix Underwear Stores: Stats & Market Data (2026)

77 active Wix stores fall into the Underwear segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

69%
Social media
0%
Meta ads
62%
Contact info
Total Stores
77
Active Wix stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
117
Among 76 stores with catalog data
Avg. Price
$256
Among 60 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 13%
10-49 33 · 43%
50-199 20 · 26%
200-999 12 · 16%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
97% coverage
Adult
3% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 117 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 35%
$25-$49 16 · 27%
$50-$99 13 · 22%
$100-$199 6 · 10%
$200-$499 1 · 2%
$500+ 3 · 5%
Store currencies
USD 29 EUR 17 CAD 4 GBP 4 BRL 3 DKK 2 INR 2 SGD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $256 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (62%), Facebook (45%), TikTok (16%).

Instagram
62%
Facebook
45%
TikTok
16%
YouTube
8%
Twitter / X
6%
Pinterest
4%
LinkedIn
1%

Social media adoption is strong at 69%, and 0% of stores run Meta ad campaigns.

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

104 products $46 avg
Apparel & Accessories fashion clothing
250 products $14 avg
Beauty & Cosmetics Apparel & Accessories personal essentials affordable beauty
245 products $52 avg
Apparel & Accessories lingerie underwear
58 products $39 avg
Apparel & Accessories women's lingerie handmade lingerie
5 products $3885 avg
Apparel & Accessories lingerie underwear
8 products $851 avg
Apparel & Accessories men's loungewear luxury men's fashion
70 products $7 avg
Apparel & Accessories lingerie underwear
15 products $120 avg
Apparel & Accessories fashion clothing
179 products $10 avg
Apparel & Accessories socks underwear
92 products $66 avg
Apparel & Accessories lingerie underwear
Well B Egypt
11 products $1 avg
Apparel & Accessories clothing fashion
42 products $43 avg
Apparel & Accessories fashion clothing

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FAQ

How many Wix Underwear stores are there?

We currently track 77 active Wix stores in the Underwear segment.

Are Wix Underwear stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Underwear segment, showing a 4% monthly growth rate.

What is the average product price in Wix Underwear stores?

Among stores with pricing data, the average listed price is about $256, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.