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WooCommerce market overview
Updated Apr 6, 2026
WooCommerce

911.1K WooCommerce Stores: Stats, Trends & Data (2026)

We track 911,077 active WooCommerce stores across all markets, with 90,628 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 68% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

68%
Social media
3%
Meta ads
69%
Contact info
Total Stores
911,077
Active WooCommerce stores
New (30d)
90,628
Newly added in the last 30 days
Avg. Products
877
Among 834,469 stores with catalog data
Avg. Price
$403
Among 723,190 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

80,570 40,285 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

90,628 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 220,361 · 26%
10-49 271,634 · 33%
50-199 170,022 · 20%
200-999 109,859 · 13%
1k-4.9k 41,536 · 5%
5k+ 21,057 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
13% coverage
Home & Garden
10% coverage
Food & Beverages
7% coverage
Arts & Entertainment
7% coverage
Education & Courses
6% coverage
Beauty & Cosmetics
6% coverage
Electronics
6% coverage
Health
4% coverage
Celebrations & Gifts
3% coverage
Hardware
3% coverage
Books & Literature
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 877 because some stores carry much larger inventories. The strongest country concentrations are India, United Kingdom, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 282,059 · 39%
$25-$49 143,300 · 20%
$50-$99 101,930 · 14%
$100-$199 71,857 · 10%
$200-$499 60,436 · 8%
$500+ 63,608 · 9%
Store currencies
USD 302,255 EUR 167,445 GBP 44,947 INR 40,814 BDT 17,411 CAD 17,361 VND 15,926 AUD 15,562

Among stores with pricing data, the most common price range is Under $25. The average is higher at $403 because some stores price much higher, pulling it up.

Social media platforms

Facebook (59%), Instagram (51%), YouTube (18%).

Facebook
59%
Instagram
51%
YouTube
18%
Twitter / X
14%
LinkedIn
10%
TikTok
9%
Pinterest
4%

Social media adoption is strong at 68%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
30%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

56 products $369 avg 3 ads
Electronics electronics store laptop sale
7 products $40 avg 10 ads
Books & Literature book store literature
11 products $5 avg 1 ads
Education & Courses coloring books kids learning
Barbelo Serbia
20 products $16 avg 2 ads
Beauty & Cosmetics nail polish gel nails
187 products $65 avg 2 ads
Apparel & Accessories lds temple clothing modest dresses
62 products $22 avg 1 ads
Beauty & Cosmetics luxury fragrances perfume store
91 products $23 avg 4 ads
Apparel & Accessories womens clothing online mens clothing online
254 products $3470 avg 2 ads
Vehicles & Parts bike cycling store
481 products $33 avg 2 ads
Beauty & Cosmetics perfume store original perfumes
829 products $52252 avg 3 ads
Vehicles & Parts used cars premium automobiles
132 products $17 avg 2 ads
Electronics phone accessories cellphone straps

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FAQ

How many WooCommerce stores are there?

We currently track 911,077 active WooCommerce stores.

Is the WooCommerce market still growing?

Yes. In the last 30 days, 90,628 new WooCommerce stores were indexed, representing 10% of the current base.

What is the average product price across WooCommerce stores?

Among stores with pricing data, the average listed price is about $403, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.