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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

2,717 WooCommerce Safety & Workwear Stores: Stats & Market Data (2026)

2,717 active WooCommerce stores fall into the Safety & Workwear segment, with 1,839 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Business & Industrial, Hardware, Apparel & Accessories. 41% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

41%
Social media
1%
Meta ads
67%
Contact info
Total Stores
2,717
Active WooCommerce stores
New (30d)
1,839
Newly added in the last 30 days
Avg. Products
2,774
Among 2,712 stores with catalog data
Avg. Price
$199
Among 1,890 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,163 581 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,839 new stores were added in the past 30 days — 68% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 190 · 7%
10-49 701 · 26%
50-199 799 · 29%
200-999 656 · 24%
1k-4.9k 187 · 7%
5k+ 179 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Business & Industrial
100% coverage
Hardware
16% coverage
Apparel & Accessories
5% coverage
Health
3% coverage
Electronics
2% coverage
Education & Courses
2% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Office Supplies
1% coverage
Vehicles & Parts
1% coverage
Arts & Entertainment 8 Software 5

Among stores with catalog data, the 50-199 product range is most common. The average is 2,774 products per store. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are United Kingdom, Australia, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 647 · 34%
$25-$49 409 · 22%
$50-$99 315 · 17%
$100-$199 239 · 13%
$200-$499 174 · 9%
$500+ 106 · 6%
Store currencies
USD 855 EUR 401 GBP 231 AUD 91 VND 83 CAD 75 PEN 72 BRL 68

Among stores with pricing data, the most common price range is Under $25. The average is higher at $199 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (34%), Instagram (21%), LinkedIn (17%).

Facebook
34%
Instagram
21%
LinkedIn
17%
YouTube
10%
Twitter / X
9%
TikTok
3%
Pinterest
1%

About 41% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 7 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (21%), Google Ads (9%).

Google Analytics
26%
Google Tag Manager
21%
Google Ads
9%
Facebook Pixel
5%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

15 products $57 avg 4 ads
Business & Industrial first aid device choking prevention
25 products $21 avg
Business & Industrial Sporting Goods Health survival gear prepper supplies
556 products $9 avg
Business & Industrial welding equipment welding safety
61 products
Business & Industrial work gloves safety gloves
69 products $20 avg
Hardware Business & Industrial tarpaulin supplier shade nets
364 products $12 avg
Business & Industrial ppe safety equipment
97 products $109 avg
Electronics Business & Industrial computer parts office electronics
280 products $11 avg
Business & Industrial protective clothing workwear safety
113 products $1 avg
Business & Industrial cleaning supplies disposable gloves
23 products $17 avg
Hardware Business & Industrial industrial shredder recycling equipment
2,569 products $39 avg
Business & Industrial ppe workwear
19 products $4 avg
Business & Industrial hse resources safety posters

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FAQ

How many WooCommerce Safety & Workwear stores are there?

We currently track 2,717 active WooCommerce stores in the Safety & Workwear segment.

Are WooCommerce Safety & Workwear stores growing?

Yes. In the last 30 days, 1,839 new stores were indexed in the Safety & Workwear segment, showing a 68% monthly growth rate.

What is the average product price in WooCommerce Safety & Workwear stores?

Among stores with pricing data, the average listed price is about $199, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.