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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

931 WooCommerce Meal Kits Stores: Stats & Market Data (2026)

931 active WooCommerce stores fall into the Meal Kits segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Health, Celebrations & Gifts. 67% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.

67%
Social media
7%
Meta ads
72%
Contact info
Total Stores
931
Active WooCommerce stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
302
Among 929 stores with catalog data
Avg. Price
$78
Among 867 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

60 30 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

46 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 200 · 22%
10-49 305 · 33%
50-199 316 · 34%
200-999 87 · 9%
1k-4.9k 14 · 2%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Health
7% coverage
Celebrations & Gifts
3% coverage
Education & Courses
3% coverage
Home & Garden
2% coverage
Books & Literature
2% coverage
Baby & Kids
1% coverage
Arts & Entertainment
1% coverage
Travel
1% coverage
Business & Industrial
1% coverage
Apparel & Accessories 4 Sporting Goods 4

Among stores with catalog data, the 50-199 product range is most common. The average is 302 products per store. That's smaller than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, India, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 571 · 66%
$25-$49 138 · 16%
$50-$99 82 · 9%
$100-$199 39 · 4%
$200-$499 28 · 3%
$500+ 9 · 1%
Store currencies
USD 322 EUR 152 GBP 64 CAD 49 INR 30 AUD 21 MYR 20 NGN 15

Among stores with pricing data, the most common price range is Under $25. The average is higher at $78 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (58%), Instagram (52%), YouTube (11%).

Facebook
58%
Instagram
52%
YouTube
11%
Twitter / X
11%
TikTok
8%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 67%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
30%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Meldoria Malaysia
7 products $33 avg 22 ads
Food & Beverages meal kit delivery food subscription box
29 products $17 avg 3 ads
Toys & Games Food & Beverages kids cooking tools childrens kitchenware
13 products $2 avg 2 ads
Food & Beverages indian food healthy meals
7 products $44 avg 14 ads
Food & Beverages gaztroplus meal kit gaztroplus trial set
14 products $38 avg 3 ads
Food & Beverages nauti nutrition nauti combo
159 products $14 avg 2 ads
Food & Beverages vegan groceries plant-based foods
72 products $82 avg 77 ads
Food & Beverages nutrition meal prep
6 products $61 avg 1 ads
Food & Beverages healthy food meal delivery
51 products $11 avg 2 ads
Food & Beverages frozen meals heat and eat
100 products $34 avg 2 ads
Celebrations & Gifts Food & Beverages Arts & Entertainment brunch near me rooftop bar bordeaux
204 products $30 avg 2 ads
Health Food & Beverages nutritional-supplements sports-nutrition
1612 Maldives
29 products $5 avg 4 ads
Food & Beverages pizza delivery food deals

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FAQ

How many WooCommerce Meal Kits stores are there?

We currently track 931 active WooCommerce stores in the Meal Kits segment.

Are WooCommerce Meal Kits stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Meal Kits segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Meal Kits stores?

Among stores with pricing data, the average listed price is about $78, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.