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Updated Apr 6, 2026
WooCommerce

7,572 WooCommerce Wine & Spirits Stores: Stats & Market Data (2026)

7,572 active WooCommerce stores fall into the Wine & Spirits segment, with 312 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Apparel & Accessories. 77% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
76%
Contact info
Total Stores
7,572
Active WooCommerce stores
New (30d)
312
Newly added in the last 30 days
Avg. Products
1,147
Among 7,552 stores with catalog data
Avg. Price
$96
Among 6,978 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

318 159 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

312 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,451 · 19%
10-49 2,724 · 36%
50-199 1,590 · 21%
200-999 1,098 · 15%
1k-4.9k 454 · 6%
5k+ 235 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Beauty & Cosmetics 22 Arts & Entertainment 21 Electronics 21 Smoking & Vaping 21 Books & Literature 17 Education & Courses 12 Health 9 Travel 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,147 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are Italy, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,012 · 43%
$25-$49 2,106 · 30%
$50-$99 1,074 · 15%
$100-$199 465 · 7%
$200-$499 196 · 3%
$500+ 125 · 2%
Store currencies
EUR 3,618 USD 1,378 GBP 385 AUD 240 ZAR 162 CAD 141 CHF 118 VND 111

Among stores with pricing data, the most common price range is Under $25. The average is higher at $96 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (70%), Instagram (66%), Twitter / X (13%).

Facebook
70%
Instagram
66%
Twitter / X
13%
YouTube
11%
LinkedIn
9%
TikTok
5%
Pinterest
1%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (25%), Facebook Pixel (18%).

Google Analytics
38%
Google Tag Manager
25%
Facebook Pixel
18%
Google Ads
10%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

264 products $35 avg 2 ads
Food & Beverages wine shop italian wines
605 products $19 avg 1 ads
Food & Beverages wine store alcohol
621 products $90 avg 9 ads
Food & Beverages wine store red wine shop
453 products $6 avg 7 ads
Food & Beverages specialty beer beer gifts
1,394 products $11 avg 6 ads
Food & Beverages santero wine ready to drink
188 products $69 avg 7 ads
Food & Beverages rare whiskey collectible spirits
519 products $33 avg 5 ads
Food & Beverages spanish food wine shop
13 products $31 avg 1 ads
Food & Beverages french wine loire valley wine
1,893 products $136 avg 3 ads
Food & Beverages whisky boutique wine and spirits
114 products $6 avg 1 ads
Food & Beverages grocery store beverages
147 products $25 avg 14 ads
Food & Beverages wine shop premium wines
182 products $26 avg 1 ads
Food & Beverages wine spirits

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FAQ

How many WooCommerce Wine & Spirits stores are there?

We currently track 7,572 active WooCommerce stores in the Wine & Spirits segment.

Are WooCommerce Wine & Spirits stores growing?

Yes. In the last 30 days, 312 new stores were indexed in the Wine & Spirits segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $96, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.