1,143 WooCommerce Stores in Kenya: Stats & Trends (2026)
We track 1,143 active WooCommerce stores in Kenya, with 188 newly added in the last 30 days (16% of the current base). Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Apparel & Accessories. 76% maintain social media profiles — Facebook leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
188 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 10%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 543 products per store. That's smaller than the WooCommerce average of 877. The most popular store categories in this market are Electronics, Home & Garden, Apparel & Accessories.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $275 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.
Marketing & analytics tools
Facebook Pixel (36%), Google Ads (31%), Google Analytics (22%).
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Start Free TrialFAQ
How many WooCommerce stores are in Kenya?
Our database tracks 1,143 active WooCommerce stores in Kenya.
How fast is the Kenya WooCommerce market growing?
In the past 30 days, 188 new WooCommerce stores were indexed in Kenya, reflecting a 16% monthly growth rate.
What is the average catalog size for Kenya WooCommerce stores?
Among WooCommerce stores in Kenya with catalog data, the average is about 543 products. The most common catalog size range is 200-999.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (67%), Instagram (48%), Twitter / X (22%).
Social media engagement is exceptionally high: 76% of stores maintain social profiles and 9% run Meta ads. That's 8 percentage points above the WooCommerce average of 68%.