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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

147 WooCommerce Kenya Stores: Stats & Market Data (2026)

147 active WooCommerce stores fall into the Kenya segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Hardware. 59% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

59%
Social media
3%
Meta ads
72%
Contact info
Total Stores
147
Active WooCommerce stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
539
Among 147 stores with catalog data
Avg. Price
$747
Among 136 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

32 16 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

10 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 24 · 16%
10-49 39 · 27%
50-199 26 · 18%
200-999 40 · 27%
1k-4.9k 15 · 10%
5k+ 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
31% coverage
Home & Garden
13% coverage
Hardware
8% coverage
Food & Beverages
7% coverage
Apparel & Accessories
6% coverage
Travel
6% coverage
Beauty & Cosmetics
5% coverage
Business & Industrial
5% coverage
Furniture
4% coverage
Education & Courses
3% coverage
Health
3% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 539 products per store. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Kenya, Sweden, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 43 · 32%
$25-$49 22 · 16%
$50-$99 17 · 12%
$100-$199 18 · 13%
$200-$499 19 · 14%
$500+ 17 · 12%
Store currencies
KES 122 USD 19 EUR 2 GBP 2 NOK 1 SEK 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $747 because some stores price much higher, pulling it up. That's above the WooCommerce average of $422.

Social media platforms

Facebook (50%), Instagram (46%), Twitter / X (26%).

Facebook
50%
Instagram
46%
Twitter / X
26%
LinkedIn
13%
TikTok
13%
YouTube
13%
Pinterest
6%

Social media adoption is strong at 59%, and 3% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (29%), Google Ads (27%), Facebook Pixel (22%).

Google Analytics
29%
Google Ads
27%
Facebook Pixel
22%
Google Tag Manager
19%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

306 products $139 avg 1 ads
Hardware Home & Garden tools household-items
10 products $136 avg
Hardware kenya home improvement
433 products $9 avg
Food & Beverages herbal tea chai
30 products $863 avg
Electronics apple products electronics store
567 products $21 avg 2 ads
Beauty & Cosmetics k-beauty kenya
122 products $46 avg
Home & Garden mosquito nets home interior
409 products $46 avg
Jewelry & Watches silver jewelry earrings
246 products $74 avg
Electronics xiaomi smartphone store
80 products $2 avg
Travel hotels travel booking
75 products $19 avg
Hardware power tools hardware store

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FAQ

How many WooCommerce Kenya stores are there?

We currently track 147 active WooCommerce stores in the Kenya segment.

Are WooCommerce Kenya stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Kenya segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Kenya stores?

Among stores with pricing data, the average listed price is about $747, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.