1,730 WooCommerce Stores in Kenya: Stats & Trends (2026)
We track 1,730 active WooCommerce stores in Kenya, with 680 newly added in the last 30 days (39% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Apparel & Accessories. 55% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
680 new stores were added in the past 30 days — 39% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 25%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 483 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The most popular store categories in this market are Electronics, Home & Garden, Apparel & Accessories.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $303 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.
Marketing & analytics tools
Facebook Pixel (26%), Google Ads (23%), Google Analytics (19%).
Need store-level data?
Export emails, social profiles, and tech stacks for every store in this segment.
Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Want the full dataset?
Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.
Start Free TrialFAQ
How many WooCommerce stores are in Kenya?
Our database tracks 1,730 active WooCommerce stores in Kenya.
How fast is the Kenya WooCommerce market growing?
In the past 30 days, 680 new WooCommerce stores were indexed in Kenya, reflecting a 39% monthly growth rate.
What is the average catalog size for Kenya WooCommerce stores?
Among WooCommerce stores in Kenya with catalog data, the average is about 483 products. The most common catalog size range is 10-49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (46%), Instagram (37%), Twitter / X (19%).
Social media adoption is strong at 55%, and 7% of stores run Meta ad campaigns.