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Country report Updated Aug. 28, 2026
WooCommerce

WooCommerce stores in Kenya

BootLeads currently tracks 5,336 active WooCommerce stores associated with Kenya.

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

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Active stores
5,336
Stores included in this report
First detected in the last 30 days
380
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.2%
Share of active WooCommerce stores tracked by BootLeads
Median products
32
Data available for 5,188 stores (97%)

Key findings

  • This report covers 0.2% of the active WooCommerce stores currently tracked by BootLeads.

  • The median store lists 32 products, 10% above the overall platform median.

  • The median store prices its products at $39.41 on average, 11% above the overall platform median.

  • Electronics is the most common related category in this report.

Examples of WooCommerce stores associated with Kenya

The sample changes weekly and covers WooCommerce stores associated with Kenya with enough data to show. It is not a ranking.

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Home - Dealerstore Kenya
dealerstore.co.ke
Kenya 386 products $233.87 average product price 2 Meta ads
Electronics Audio & Headphones Cameras & Drones
Home - Vista Shop Kenya
vistashop.co.ke
Kenya 2,170 products $87.87 average product price 3 Meta ads
Sporting Goods Vehicles & Parts Cycling Car Accessories
Home - Domicileshop
domicileshop.co.ke
Kenya 83 products $16.22 average product price 4 Meta ads
Electronics Home & Garden Phones & Tablets Kitchen & Dining

Store locations and categories in Kenya

Top categories

WooCommerce Electronics Stores 913 · 17%
WooCommerce Home & Garden Stores 498 · 9%
WooCommerce Clothing & Fashion Stores 308 · 6%
WooCommerce Hardware Stores 296 · 6%
WooCommerce Beauty & Cosmetics Stores 197 · 4%
WooCommerce Food & Beverages Stores 185 · 3%

A store can appear in more than one category or subcategory. Data available for 3,181 stores (60%).

WooCommerce store benchmarks in Kenya

Catalog size

The median is 32 products. Half of stores with catalog data have between 11 and 168 products.
1-9 1,131 · 22%
10-49 1,871 · 36%
50-199 1,032 · 20%
200-999 795 · 15%
1k-4.9k 306 · 6%
5k+ 53 · 1%

Store-average product prices

The median store-average price is $39.41. Half of stores with price data fall between $12.6 and $163.43.
Under $25 1,800 · 40%
$25-$49 728 · 16%
$50-$99 539 · 12%
$100-$199 476 · 10%
$200-$499 577 · 13%
$500+ 421 · 9%

Store currencies

KES 72% USD 20% GBP 1%

Data availability: Product counts: 5,188 stores (97%) · Store-average prices: 4,541 stores (85%) · Currencies: 4,977 stores (93%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for WooCommerce stores associated with Kenya (all devices)

CrUX covers 23.9% of active WooCommerce stores associated with Kenya. Field data shows 0.7% of the active report set passing all three Core Web Vitals (4.2% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    5,336
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 23.9%
    1,277
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 15.7%
    836
    65.5% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 0.7%
    35
    4.2% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
4.90 s
Good ≤ 2.5 s
INP
125 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
2.70 s
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation. The store country is a BootLeads classification; the CrUX measurements are not limited to users in that country.

Marketing presence for WooCommerce stores in Kenya

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
34%
Detected on public storefronts
Meta advertising
2%
Meta ads detected in the past 30 days
Contact data
63%
Detected email, phone, or WhatsApp

Social platforms

Facebook 1,367 · 26%
Instagram 1,113 · 21%
Twitter / X 633 · 12%
TikTok 396 · 7%
YouTube 288 · 5%
LinkedIn 284 · 5%

Analytics and advertising tools

Google Ads 718 · 13%
Google Analytics 697 · 13%
Google Tag Manager 448 · 8%
Facebook Pixel 342 · 6%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains in Kenya

Store languages

English 4,915 · 92%
German 56 · 1%

Domain registration periods

Data available for 5,209 stores (98%)
Before 2016 371 · 7%
2016-2019 481 · 9%
2020-2022 887 · 17%
2023 or later 3,470 · 67%

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many WooCommerce stores are associated with Kenya?

BootLeads currently tracks 5,336 active WooCommerce stores associated with Kenya.

How does BootLeads assign a store to Kenya?

BootLeads estimates country from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include WooCommerce stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Country assignment

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Category data is available for 60% of stores in this report, and a store can appear in more than one category.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.