1,444 Shopify Stores in Kenya: Stats & Trends (2026)
We track 1,444 active Shopify stores in Kenya, with 369 newly added in the last 30 days (26% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 57% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
369 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 487 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $215 because some stores price much higher, pulling it up.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (28%), Google Tag Manager (8%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Kenya
| Province | Stores | Share |
|---|---|---|
| California | 47 | 3% |
| England | 44 | 3% |
| Texas | 28 | 2% |
| New York | 24 | 2% |
| Florida | 23 | 2% |
| Georgia | 14 | 1% |
| Ontario | 12 | 1% |
| Illinois | 9 | 1% |
| North Carolina | 8 | 1% |
| City | Stores | Share |
|---|---|---|
| Nairobi | 649 | 45% |
| Nairobi | 27 | 2% |
| Nairobi | 25 | 2% |
| Mombasa | 14 | 1% |
| Nairobi | 14 | 1% |
| Poitiers | 14 | 1% |
| Los Angeles | 11 | 1% |
| Nairobi City | 9 | 1% |
| Kilifi | 7 | 0% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
Kiwi Size Chart & Recommender
Loox ‑ Product Reviews App
Klaviyo: Email Marketing & SMS
EasySell COD Form & Upsells
CK: Abandoned cart on WhatsApp
Cozy AntiTheft
CK: Abandoned cart on WhatsApp
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify stores are in Kenya?
Our database tracks 1,444 active Shopify stores in Kenya.
How fast is the Kenya Shopify market growing?
In the past 30 days, 369 new Shopify stores were indexed in Kenya, reflecting a 26% monthly growth rate.
What is the average catalog size for Kenya Shopify stores?
Among Shopify stores in Kenya with catalog data, the average is about 487 products. The most common catalog size range is 10-49.
What are the most popular apps among Kenya Shopify stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (53%), Facebook (38%), TikTok (22%).
Social media adoption is strong at 57%, and 7% of stores run Meta ad campaigns.