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Updated June 22, 2026
Shopify

1,088 Shopify Stores in Kenya: Stats & Trends (2026)

We track 1,088 active Shopify stores in Kenya, with 216 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 56% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

56%
Social media
9%
Meta ads
54%
Contact info
Total Stores
1,088
Active Shopify stores
New (30d)
216
Newly added in the last 30 days
Avg. Products
499
Among 1,054 stores with catalog data
Avg. Price
$188
Among 1,034 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

278 139 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

216 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 183 · 17%
10-49 307 · 29%
50-199 275 · 26%
200-999 189 · 18%
1k-4.9k 79 · 7%
5k+ 21 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Beauty & Cosmetics
13% coverage
Home & Garden
11% coverage
Electronics
9% coverage
Food & Beverages
5% coverage
Jewelry & Watches
4% coverage
Health
3% coverage
Hardware
3% coverage
Celebrations & Gifts
3% coverage
Sporting Goods
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 499 because some stores carry much larger inventories. That's larger than the Shopify average of 408. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 477 · 46%
$25-$49 307 · 30%
$50-$99 103 · 10%
$100-$199 59 · 6%
$200-$499 58 · 6%
$500+ 30 · 3%
Store currencies
KES 984 USD 84 EUR 3 GNF 2 TZS 2 UGX 2 ZAR 2 ZMW 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $188 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (53%), Facebook (34%), TikTok (28%).

Instagram
53%
Facebook
34%
TikTok
28%
Twitter / X
11%
YouTube
11%
Pinterest
3%
LinkedIn
3%

Social media adoption is strong at 56%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
27%
Google Tag Manager
6%
Google Ads
3%
TikTok Pixel
3%
Facebook Pixel
2%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 27% Horizon 17% Sense 6% Refresh 4% Trade 3% Spotlight 3% Craft 2% Ella 2%

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Geographic breakdown

Province and city-level distribution within Kenya

Top provinces / states
Province Stores Share
England 10 1%
Texas 3 0%
Delaware 2 0%
New Mexico 2 0%
New York 2 0%
Pennsylvania 2 0%
Zhejiang 2 0%
Alabama 1 0%
Alberta 1 0%
Top cities
City Stores Share
Nairobi 728 67%
Nairobi 28 3%
Nairobi 28 3%
Mombasa 18 2%
Poitiers 18 2%
Nairobi 17 2%
Ruiru 10 1%
Kilifi 7 1%
Nairobi City 7 1%
Top shipping destinations
Kenya · 1,014 United States · 567 United Kingdom · 565 Canada · 563 France · 562 Germany · 561 Italy · 561 Belgium · 560 Spain · 560 Netherlands · 560

Representative stores

A varied sample - weighted by data completeness, refreshed daily

142 products $8 avg 2 ads
Food & Beverages Beauty & Cosmetics Food & Beverages Personal Care Smart Product Filter & Search
147 products $250 avg 2 ads
Jewelry & Watches Watches CK: Abandoned cart on WhatsApp EasySell COD Form & Upsells
46 products $34 avg 3 ads
Health Home & Garden Kitchenware Home Decor Bundler ‑ Product Bundles App CK: Abandoned cart on WhatsApp
60 products $25 avg 2 ads
Apparel & Accessories Clothing CK: Abandoned cart on WhatsApp Shopify Inbox
67 products $18 avg 1 ads
Beauty & Cosmetics Electronics Beauty Products Skincare Releasit COD Form & Upsells
3,638 products $16 avg 6 ads
Home & Garden Flowers & Florists Garden Supplies Zapiet ‑ Pickup + Delivery Shopify Inbox
263 products $10 avg 12 ads
Beauty & Cosmetics Aromatherapy Scrolly: Scroll To Top Button Seguno Popups & Forms
156 products $473 avg 1 ads
Sporting Goods Fitness Equipment Judge.me Product Reviews App
252 products $31 avg 8 ads
Health Electronics Medical Supplies EasySell COD Form & Upsells qikify Sales Pop up & Proof
16 products $4 avg
Food & Beverages
168 products $8 avg
Food & Beverages CK: Abandoned cart on WhatsApp Judge.me Product Reviews App

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FAQ

How many Shopify stores are in Kenya?

Our database tracks 1,088 active Shopify stores in Kenya.

How fast is the Kenya Shopify market growing?

In the past 30 days, 216 new Shopify stores were indexed in Kenya, reflecting a 20% monthly growth rate.

What is the average catalog size for Kenya Shopify stores?

Among Shopify stores in Kenya with catalog data, the average is about 499 products. The most common catalog size range is 10-49.

What are the most popular apps among Kenya Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.