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Updated July 13, 2026
Shopify

1,112 Shopify Stores in Kenya: Stats & Trends (2026)

We track 1,112 active Shopify stores in Kenya, with 182 newly added in the last 30 days (16% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 55% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

55%
Social media
10%
Meta ads
54%
Contact info
Total Stores
1,112
Active Shopify stores
New (30d)
182
Newly added in the last 30 days
Avg. Products
499
Among 1,078 stores with catalog data
Avg. Price
$198
Among 1,046 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

251 125 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

182 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 186 · 17%
10-49 318 · 29%
50-199 273 · 25%
200-999 200 · 19%
1k-4.9k 81 · 8%
5k+ 20 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Beauty & Cosmetics
12% coverage
Home & Garden
10% coverage
Electronics
8% coverage
Food & Beverages
5% coverage
Jewelry & Watches
3% coverage
Health
3% coverage
Hardware
3% coverage
Celebrations & Gifts
3% coverage
Sporting Goods
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 499 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 501 · 48%
$25-$49 293 · 28%
$50-$99 102 · 10%
$100-$199 66 · 6%
$200-$499 57 · 5%
$500+ 27 · 3%
Store currencies
KES 1,011 USD 81 EUR 3 UGX 2 ZAR 2 ZMW 2 AED 1 CDF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $198 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (52%), Facebook (33%), TikTok (29%).

Instagram
52%
Facebook
33%
TikTok
29%
YouTube
11%
Twitter / X
11%
Pinterest
3%
LinkedIn
3%

Social media adoption is strong at 55%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
28%
Google Tag Manager
6%
Google Ads
3%
TikTok Pixel
2%
Facebook Pixel
2%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 26% Horizon 18% Sense 6% Refresh 4% Trade 3% Spotlight 3% Craft 2% Tinker 2%

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Geographic breakdown

Province and city-level distribution within Kenya

Top provinces / states
Province Stores Share
England 11 1%
Delaware 2 0%
New York 2 0%
Zhejiang 2 0%
Alabama 1 0%
Arkansas 1 0%
Cairo 1 0%
California 1 0%
Delhi 1 0%
Top cities
City Stores Share
Nairobi 723 65%
Nairobi 26 2%
Nairobi 26 2%
Poitiers 22 2%
Mombasa 21 2%
Nairobi 16 1%
Ruiru 10 1%
Kilifi 7 1%
Nairobi City 7 1%
Top shipping destinations
Kenya · 1,040 United States · 586 Canada · 581 United Kingdom · 581 Germany · 577 France · 577 Netherlands · 577 Italy · 576 Finland · 575 Australia · 574

Representative stores

A varied sample - weighted by data completeness, refreshed daily

26 products $14 avg 2 ads
Health Supplements
JALEXO Kenya
10 products $30 avg 16 ads
Jewelry & Watches Health EasySell COD Form & Upsells
193 products $36 avg 3 ads
Apparel & Accessories Men's Shoes Shoes Avada Boost Sales Trust Badges CK: Abandoned cart on WhatsApp
534 products $96 avg 3 ads
Home & Garden Home Decor Bedding
90 products $18 avg 4 ads
Beauty & Cosmetics Beauty Products Skincare Releasit COD Form & Upsells
285 products $17 avg 1 ads
Apparel & Accessories Adult Lingerie MP Size Chart & Size Guide Essential Announcement Bar
322 products $27 avg 5 ads
Apparel & Accessories Jewelry & Watches Fashion Accessories Watches Shopify Inbox Releasit COD Form & Upsells
134 products $33 avg 3 ads
Apparel & Accessories CK: Abandoned cart on WhatsApp Judge.me Product Reviews App
1,151 products $108 avg 2 ads
Electronics Audio Avada Boost Sales Trust Badges GSC Countdown Timer Bar
10 products $12 avg 14 ads
743 products $14 avg 1 ads
Electronics
49 products $37 avg 2 ads
Conversion Bear Trust Badges Color Swatch King: Variants

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FAQ

How many Shopify stores are in Kenya?

Our database tracks 1,112 active Shopify stores in Kenya.

How fast is the Kenya Shopify market growing?

In the past 30 days, 182 new Shopify stores were indexed in Kenya, reflecting a 16% monthly growth rate.

What is the average catalog size for Kenya Shopify stores?

Among Shopify stores in Kenya with catalog data, the average is about 499 products. The most common catalog size range is 10-49.

What are the most popular apps among Kenya Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.