790 WooCommerce Boutique Stores: Stats & Market Data (2026)
790 active WooCommerce stores fall into the Boutique segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 66% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
31 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 36%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Adult 3 Books & Literature 3 Education & Courses 3 Travel 3Among stores with catalog data, the 50-199 product range is most common. The average is 1,064 products per store. That's smaller than the WooCommerce average of 1,574. The strongest country concentrations are France, Greece, Poland.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $234 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.
Marketing & analytics tools
Google Analytics (32%), Facebook Pixel (23%), Google Tag Manager (16%).
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How many WooCommerce Boutique stores are there?
We currently track 790 active WooCommerce stores in the Boutique segment.
Are WooCommerce Boutique stores growing?
Yes. In the last 30 days, 31 new stores were indexed in the Boutique segment, showing a 4% monthly growth rate.
What is the average product price in WooCommerce Boutique stores?
Among stores with pricing data, the average listed price is about $234, with the most common pricing band at $25-$49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (58%), Facebook (51%), TikTok (11%).
Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns. That's 21 percentage points above the WooCommerce average of 45%.