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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

112 WooCommerce Destinations Stores: Stats & Market Data (2026)

112 active WooCommerce stores fall into the Destinations segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $500+ range. The leading categories are Travel, Books & Literature, Celebrations & Gifts. 69% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
75%
Contact info
Total Stores
112
Active WooCommerce stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
106
Among 111 stores with catalog data
Avg. Price
$770
Among 98 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

16 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 31%
10-49 50 · 45%
50-199 20 · 18%
200-999 5 · 5%
1k-4.9k 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Travel
75% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 106 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are India, Mexico, Indonesia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 23 · 23%
$25-$49 9 · 9%
$50-$99 18 · 18%
$100-$199 8 · 8%
$200-$499 8 · 8%
$500+ 32 · 33%
Store currencies
USD 34 EUR 24 MXN 9 COP 7 INR 5 IDR 4 AED 3 CLP 3

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $770. That's above the WooCommerce average of $419.

Social media platforms

Facebook (59%), Instagram (57%), YouTube (25%).

Facebook
59%
Instagram
57%
YouTube
25%
Twitter / X
17%
TikTok
14%
LinkedIn
13%
Pinterest
6%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (22%), Facebook Pixel (16%).

Google Analytics
30%
Google Tag Manager
22%
Facebook Pixel
16%
Google Ads
11%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

471 products $366 avg 5 ads
Travel unique travel experiences destinations
28 products $42 avg
Travel travel guides
79 products $349 avg
Travel travel tools destinations
138 products $1981 avg
Travel destinations tours
6 products $12 avg
Travel travel tips destinations
39 products $58 avg
Travel travel tours
29 products $2 avg
Travel travel destinations
51 products
Travel travel destinations

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FAQ

How many WooCommerce Destinations stores are there?

We currently track 112 active WooCommerce stores in the Destinations segment.

Are WooCommerce Destinations stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Destinations segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Destinations stores?

Among stores with pricing data, the average listed price is about $770, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.