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WooCommerce topic analytics
Topic
Updated May 25, 2026
WooCommerce

122 WooCommerce Destinations Stores: Stats & Market Data (2026)

122 active WooCommerce stores fall into the Destinations segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $500+ range. The leading categories are Travel, Books & Literature, Celebrations & Gifts. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
75%
Contact info
Total Stores
122
Active WooCommerce stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
109
Among 122 stores with catalog data
Avg. Price
$739
Among 107 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

17 8 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

10 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 32 · 26%
10-49 56 · 46%
50-199 25 · 20%
200-999 7 · 6%
1k-4.9k 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Travel
75% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 109 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,501. The strongest country concentrations are India, Mexico, Indonesia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24 · 22%
$25-$49 7 · 7%
$50-$99 21 · 20%
$100-$199 11 · 10%
$200-$499 10 · 9%
$500+ 34 · 32%
Store currencies
USD 39 EUR 23 MXN 10 COP 8 INR 6 IDR 4 AED 3 CLP 3

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $739. That's above the WooCommerce average of $423.

Social media platforms

Facebook (55%), Instagram (52%), YouTube (21%).

Facebook
55%
Instagram
52%
YouTube
21%
Twitter / X
16%
TikTok
13%
LinkedIn
12%
Pinterest
5%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 22 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (20%), Facebook Pixel (16%).

Google Analytics
31%
Google Tag Manager
20%
Facebook Pixel
16%
Google Ads
8%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $5843 avg
9 products $800 avg
Travel travel experiences
27 products $64 avg
Travel travel agency tourism
156 products $2126 avg
100 products $65 avg
Travel tours travel agency
29 products $1166 avg
Travel travel store tourism
28 products $42 avg
Travel travel guides
48 products $80 avg
Travel tourism travel agency
393 products $113 avg
Travel tourism activities
761 products $90 avg
21 products $75 avg
Travel china travel tourism

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FAQ

How many WooCommerce Destinations stores are there?

We currently track 122 active WooCommerce stores in the Destinations segment.

Are WooCommerce Destinations stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Destinations segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Destinations stores?

Among stores with pricing data, the average listed price is about $739, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.