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Topic
Updated Apr 27, 2026
WooCommerce

428 WooCommerce Holiday Stores: Stats & Market Data (2026)

428 active WooCommerce stores fall into the Holiday segment, with 49 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Travel, Home & Garden. 71% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

71%
Social media
4%
Meta ads
62%
Contact info
Total Stores
428
Active WooCommerce stores
New (30d)
49
Newly added in the last 30 days
Avg. Products
276
Among 425 stores with catalog data
Avg. Price
$125
Among 389 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

46 23 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

49 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 95 · 22%
10-49 133 · 31%
50-199 110 · 26%
200-999 63 · 15%
1k-4.9k 22 · 5%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
50% coverage
Travel
19% coverage
Home & Garden
13% coverage
Apparel & Accessories
9% coverage
Food & Beverages
5% coverage
Arts & Entertainment
4% coverage
Books & Literature
3% coverage
Beauty & Cosmetics
2% coverage
Toys & Games
2% coverage
Education & Courses
2% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 276 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,077. The strongest country concentrations are United Kingdom, Italy, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 173 · 44%
$25-$49 95 · 24%
$50-$99 48 · 12%
$100-$199 26 · 7%
$200-$499 24 · 6%
$500+ 23 · 6%
Store currencies
USD 193 EUR 100 GBP 34 CAD 16 AUD 12 ILS 9 ZAR 8 PLN 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $125 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Facebook (64%), Instagram (56%), Twitter / X (18%).

Facebook
64%
Instagram
56%
Twitter / X
18%
YouTube
16%
TikTok
10%
Pinterest
8%
LinkedIn
5%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 4% run Meta ads. That's 13 percentage points above the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (24%), Facebook Pixel (20%).

Google Analytics
35%
Google Tag Manager
24%
Facebook Pixel
20%
Google Ads
11%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

vintagevibes.org.uk United Kingdom
22 products $15 avg 2 ads
Celebrations & Gifts charity seasonal-goods
1,189 products $27 avg 2 ads
Celebrations & Gifts gifts personalized
7 products $36 avg 8 ads
Travel holiday travel
90 products $23 avg
Home & Garden candles home decor
834 products $183 avg
Arts & Entertainment decor jewelry
123 products $87 avg
Beauty & Cosmetics Celebrations & Gifts skincare beauty-products
82 products $4 avg
Celebrations & Gifts gift celebration
350 products
2,547 products $50 avg
Toys & Games Arts & Entertainment Celebrations & Gifts anime movie
336 products $6 avg
Celebrations & Gifts greeting cards holiday

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FAQ

How many WooCommerce Holiday stores are there?

We currently track 428 active WooCommerce stores in the Holiday segment.

Are WooCommerce Holiday stores growing?

Yes. In the last 30 days, 49 new stores were indexed in the Holiday segment, showing a 11% monthly growth rate.

What is the average product price in WooCommerce Holiday stores?

Among stores with pricing data, the average listed price is about $125, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.