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Topic
Updated May 18, 2026
WooCommerce

497 WooCommerce Holiday Stores: Stats & Market Data (2026)

497 active WooCommerce stores fall into the Holiday segment, with 117 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Travel, Home & Garden. 63% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

63%
Social media
2%
Meta ads
61%
Contact info
Total Stores
497
Active WooCommerce stores
New (30d)
117
Newly added in the last 30 days
Avg. Products
311
Among 496 stores with catalog data
Avg. Price
$115
Among 458 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

68 34 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

117 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 92 · 19%
10-49 157 · 32%
50-199 128 · 26%
200-999 83 · 17%
1k-4.9k 33 · 7%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
51% coverage
Travel
18% coverage
Home & Garden
12% coverage
Apparel & Accessories
9% coverage
Food & Beverages
5% coverage
Arts & Entertainment
5% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Toys & Games
2% coverage
Education & Courses
1% coverage
Electronics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 311 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The strongest country concentrations are United Kingdom, Israel, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 217 · 47%
$25-$49 107 · 23%
$50-$99 55 · 12%
$100-$199 27 · 6%
$200-$499 27 · 6%
$500+ 25 · 5%
Store currencies
USD 228 EUR 113 GBP 36 CAD 18 AUD 11 ILS 11 PLN 11 ZAR 10

Among stores with pricing data, the most common price range is Under $25. The average is higher at $115 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (57%), Instagram (50%), Twitter / X (16%).

Facebook
57%
Instagram
50%
Twitter / X
16%
YouTube
14%
TikTok
9%
Pinterest
6%
LinkedIn
5%

Social media adoption is strong at 63%, and 2% of stores run Meta ad campaigns. That's 15 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (22%), Facebook Pixel (18%).

Google Analytics
32%
Google Tag Manager
22%
Facebook Pixel
18%
Google Ads
10%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

153 products $30 avg 1 ads
Celebrations & Gifts gift celebration
68 products $23 avg
Food & Beverages Celebrations & Gifts brewery beer
44 products $21 avg
Celebrations & Gifts fundraising shop charity store
Home Italy
29 products $124 avg
Celebrations & Gifts spa wellness
35 products $12 avg
Celebrations & Gifts Arts & Entertainment kawaii gadget
31 products $16 avg
Food & Beverages bakery cookies
12 products $5 avg
Celebrations & Gifts christmas cards advent cards
29 products $28 avg
Toys & Games Apparel & Accessories toys hats
151 products $9 avg
Arts & Entertainment games holiday
6 products $216 avg
Celebrations & Gifts birthday holiday

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FAQ

How many WooCommerce Holiday stores are there?

We currently track 497 active WooCommerce stores in the Holiday segment.

Are WooCommerce Holiday stores growing?

Yes. In the last 30 days, 117 new stores were indexed in the Holiday segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Holiday stores?

Among stores with pricing data, the average listed price is about $115, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.