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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

3,267 WooCommerce Meal Kits Stores: Stats & Market Data (2026)

3,267 active WooCommerce stores fall into the Meal Kits segment, with 406 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Health, Celebrations & Gifts. 43% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

43%
Social media
1%
Meta ads
57%
Contact info
Total Stores
3,267
Active WooCommerce stores
New (30d)
406
Newly added in the last 30 days
Avg. Products
422
Among 3,250 stores with catalog data
Avg. Price
$87
Among 3,036 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,167 583 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

406 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 195 · 6%
10-49 1,134 · 35%
50-199 1,484 · 46%
200-999 347 · 11%
1k-4.9k 55 · 2%
5k+ 35 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Health
4% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Education & Courses
2% coverage
Books & Literature
1% coverage
Business & Industrial
1% coverage
Baby & Kids
1% coverage
Apparel & Accessories 11 Arts & Entertainment 11 Travel 11 Electronics 10

Among stores with catalog data, the 50-199 product range is most common. The average is 422 products per store. That's smaller than the WooCommerce average of 1,603. The strongest country concentrations are United Kingdom, France, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,391 · 79%
$25-$49 348 · 11%
$50-$99 150 · 5%
$100-$199 72 · 2%
$200-$499 52 · 2%
$500+ 23 · 1%
Store currencies
EUR 789 USD 738 GBP 212 CAD 155 INR 122 AUD 91 RON 73 BRL 72

Among stores with pricing data, the most common price range is Under $25. The average is higher at $87 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (36%), Instagram (31%), TikTok (5%).

Facebook
36%
Instagram
31%
TikTok
5%
YouTube
5%
Twitter / X
5%
LinkedIn
3%
Pinterest
1%

About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (13%), Facebook Pixel (8%).

Google Analytics
22%
Google Tag Manager
13%
Facebook Pixel
8%
Google Ads
5%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

43 products $6 avg 14 ads
Food & Beverages Baby & Kids Education & Courses
73 products $17 avg 17 ads
Food & Beverages
127 products $5 avg 1 ads
Food & Beverages Food & Beverages Snacks
149 products $6 avg 4 ads
Food & Beverages
751 products $12 avg 3 ads
Food & Beverages
35 products $6 avg 1 ads
Food & Beverages
118 products $9 avg 1 ads
Food & Beverages Food & Beverages
47 products $4 avg 1 ads
Food & Beverages
71 products $5 avg
Food & Beverages

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FAQ

How many WooCommerce Meal Kits stores are there?

We currently track 3,267 active WooCommerce stores in the Meal Kits segment.

Are WooCommerce Meal Kits stores growing?

Yes. In the last 30 days, 406 new stores were indexed in the Meal Kits segment, showing a 12% monthly growth rate.

What is the average product price in WooCommerce Meal Kits stores?

Among stores with pricing data, the average listed price is about $87, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.