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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

2,698 WooCommerce Meal Kits Stores: Stats & Market Data (2026)

2,698 active WooCommerce stores fall into the Meal Kits segment, with 1,725 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Health, Home & Garden. 46% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
59%
Contact info
Total Stores
2,698
Active WooCommerce stores
New (30d)
1,725
Newly added in the last 30 days
Avg. Products
394
Among 2,698 stores with catalog data
Avg. Price
$70
Among 2,511 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,135 567 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,725 new stores were added in the past 30 days — 64% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 229 · 8%
10-49 943 · 35%
50-199 1,150 · 43%
200-999 294 · 11%
1k-4.9k 55 · 2%
5k+ 27 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Health
4% coverage
Home & Garden
3% coverage
Celebrations & Gifts
3% coverage
Education & Courses
2% coverage
Business & Industrial
1% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage
Apparel & Accessories 13 Sporting Goods 13 Arts & Entertainment 11 Travel 11

Among stores with catalog data, the 50-199 product range is most common. The average is 394 products per store. That's smaller than the WooCommerce average of 1,379. The strongest country concentrations are United Kingdom, France, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,900 · 76%
$25-$49 294 · 12%
$50-$99 152 · 6%
$100-$199 84 · 3%
$200-$499 56 · 2%
$500+ 25 · 1%
Store currencies
USD 679 EUR 617 GBP 177 CAD 119 INR 95 AUD 86 RON 54 BRL 46

Among stores with pricing data, the most common price range is Under $25. The average is higher at $70 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (37%), Instagram (34%), YouTube (6%).

Facebook
37%
Instagram
34%
YouTube
6%
Twitter / X
6%
TikTok
5%
LinkedIn
3%
Pinterest
1%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (14%), Facebook Pixel (10%).

Google Analytics
22%
Google Tag Manager
14%
Facebook Pixel
10%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

21 products $51 avg 7 ads
Food & Beverages Celebrations & Gifts breakfast baskets cheese boards
25 products $15 avg 2 ads
Food & Beverages pizza delivery takeaway pizza
19 products $3 avg 1 ads
Food & Beverages protein snacks vegan pasta
89 products $7 avg 7 ads
Food & Beverages pizza delivery italian food
220 products $12 avg 1 ads
Food & Beverages cakes sweets
47 products $4 avg 4 ads
Food & Beverages healthy meals vegetarian options
9 products $5 avg 2 ads
Food & Beverages daily menu lunch special
7 products $34 avg 10 ads
Food & Beverages meal kit delivery food subscription box
66 products $310 avg 7 ads
Food & Beverages gourmet food delivery chef meal kits
718 products $9 avg 1 ads
Food & Beverages low carb meals gluten free meals
211 products $52 avg 1 ads
Health Food & Beverages sports nutrition protein supplements
27 products $8 avg 1 ads
Food & Beverages food restaurant

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FAQ

How many WooCommerce Meal Kits stores are there?

We currently track 2,698 active WooCommerce stores in the Meal Kits segment.

Are WooCommerce Meal Kits stores growing?

Yes. In the last 30 days, 1,725 new stores were indexed in the Meal Kits segment, showing a 64% monthly growth rate.

What is the average product price in WooCommerce Meal Kits stores?

Among stores with pricing data, the average listed price is about $70, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.