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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

3,109 WooCommerce Meal Kits Stores: Stats & Market Data (2026)

3,109 active WooCommerce stores fall into the Meal Kits segment, with 1,050 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Health, Celebrations & Gifts. 51% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

51%
Social media
1%
Meta ads
64%
Contact info
Total Stores
3,109
Active WooCommerce stores
New (30d)
1,050
Newly added in the last 30 days
Avg. Products
471
Among 3,108 stores with catalog data
Avg. Price
$63
Among 2,907 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,413 706 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,050 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 225 · 7%
10-49 1,098 · 35%
50-199 1,347 · 43%
200-999 341 · 11%
1k-4.9k 61 · 2%
5k+ 36 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Health
4% coverage
Celebrations & Gifts
3% coverage
Home & Garden
3% coverage
Education & Courses
2% coverage
Books & Literature
1% coverage
Business & Industrial
1% coverage
Apparel & Accessories 14 Baby & Kids 14 Sporting Goods 13 Arts & Entertainment 12 General Merchandise 11

Among stores with catalog data, the 50-199 product range is most common. The average is 471 products per store. That's smaller than the WooCommerce average of 1,557. The strongest country concentrations are United Kingdom, France, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,224 · 77%
$25-$49 338 · 12%
$50-$99 179 · 6%
$100-$199 83 · 3%
$200-$499 58 · 2%
$500+ 25 · 1%
Store currencies
EUR 753 USD 742 GBP 214 CAD 133 INR 110 AUD 92 RON 63 BRL 54

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (42%), Instagram (39%), Twitter / X (6%).

Facebook
42%
Instagram
39%
Twitter / X
6%
YouTube
6%
TikTok
6%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 51%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (15%), Facebook Pixel (10%).

Google Analytics
23%
Google Tag Manager
15%
Facebook Pixel
10%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

36 products $29 avg 4 ads
Food & Beverages healthy meal kits meal kits delivery
82 products $9 avg 14 ads
Food & Beverages healthy meal kits protein meal bundles
474 products $12 avg 1 ads
Food & Beverages catering lunch prepared meals
7 products $45 avg 4 ads
Food & Beverages gaztroplus meal kit gaztroplus trial set
109 products $91 avg 1 ads
Food & Beverages cooking classes culinary courses
271 products $8 avg
Food & Beverages cafe restaurant coffee shop
37 products $37 avg
Food & Beverages Health healthy eating plans protein shake recipes
35 products $8 avg
Food & Beverages ready to eat meals gourmet food delivery
95 products $18 avg
Food & Beverages organic farm products local normandy produce
96 products $37 avg
Food & Beverages wine and meat meat delivery
52 products $1 avg
Food & Beverages hot meals cold meals
277 products $43 avg
Food & Beverages detox meals keto snacks

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FAQ

How many WooCommerce Meal Kits stores are there?

We currently track 3,109 active WooCommerce stores in the Meal Kits segment.

Are WooCommerce Meal Kits stores growing?

Yes. In the last 30 days, 1,050 new stores were indexed in the Meal Kits segment, showing a 34% monthly growth rate.

What is the average product price in WooCommerce Meal Kits stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.