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WooCommerce subcategory analytics
Subcategory
Updated June 8, 2026
WooCommerce

12.5K WooCommerce Party Supplies Stores: Stats & Market Data (2026)

12,451 active WooCommerce stores fall into the Party Supplies segment, with 4,664 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 54% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

54%
Social media
1%
Meta ads
57%
Contact info
Total Stores
12,451
Active WooCommerce stores
New (30d)
4,664
Newly added in the last 30 days
Avg. Products
1,926
Among 12,441 stores with catalog data
Avg. Price
$97
Among 11,346 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,765 2,382 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

4,664 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 936 · 8%
10-49 3,045 · 24%
50-199 3,748 · 30%
200-999 2,734 · 22%
1k-4.9k 1,255 · 10%
5k+ 723 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
9% coverage
Apparel & Accessories
5% coverage
Toys & Games
5% coverage
Food & Beverages
2% coverage
Arts & Entertainment
2% coverage
Baby & Kids
2% coverage
Wedding
2% coverage
Office Supplies
2% coverage
Education & Courses
1% coverage
Furniture
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,926 products per store. That's larger than the WooCommerce average of 1,575. The strongest country concentrations are Netherlands, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,278 · 55%
$25-$49 1,935 · 17%
$50-$99 1,427 · 13%
$100-$199 879 · 8%
$200-$499 526 · 5%
$500+ 301 · 3%
Store currencies
EUR 3,536 USD 3,407 GBP 769 INR 430 BRL 352 AUD 312 CAD 295 PLN 249

Among stores with pricing data, the most common price range is Under $25. The average is higher at $97 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (46%), Instagram (41%), YouTube (9%).

Facebook
46%
Instagram
41%
YouTube
9%
Twitter / X
8%
TikTok
7%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 54%, and 1% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (17%), Facebook Pixel (11%).

Google Analytics
27%
Google Tag Manager
17%
Facebook Pixel
11%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

21 products $25 avg 2 ads
Celebrations & Gifts Home & Garden mariage gifts party favors
52 products $21 avg 1 ads
Books & Literature Beauty & Cosmetics Celebrations & Gifts faith based books luminous makeup
11 products $22 avg 7 ads
Celebrations & Gifts art events step by step art
64 products $50 avg 1 ads
Celebrations & Gifts event venue private event
131 products $69 avg 1 ads
Celebrations & Gifts Education & Courses Arts & Entertainment dj equipment spark fountains
9 products $17 avg 1 ads
Celebrations & Gifts event services party supplies
340 products $15 avg 1 ads
Celebrations & Gifts nightclub 80s party supplies
Home Australia
139 products $34 avg 1 ads
Celebrations & Gifts event decor party supplies
2,636 products $21 avg 18 ads
Celebrations & Gifts Wedding Toys & Games cadouri personalizate accesorii petrecere
277 products $15 avg 6 ads
Celebrations & Gifts electronic-music-tickets madrid-concert-tickets
228 products $47 avg 2 ads
Food & Beverages Celebrations & Gifts winery events wine tasting
20 products $4 avg 1 ads
Celebrations & Gifts Toys & Games party favours birthday gifts

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FAQ

How many WooCommerce Party Supplies stores are there?

We currently track 12,451 active WooCommerce stores in the Party Supplies segment.

Are WooCommerce Party Supplies stores growing?

Yes. In the last 30 days, 4,664 new stores were indexed in the Party Supplies segment, showing a 37% monthly growth rate.

What is the average product price in WooCommerce Party Supplies stores?

Among stores with pricing data, the average listed price is about $97, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.