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Topic
Updated June 8, 2026
WooCommerce

252 WooCommerce Fan apparel Stores: Stats & Market Data (2026)

252 active WooCommerce stores fall into the Fan apparel segment, with 98 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Toys & Games. 34% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

34%
Social media
0%
Meta ads
39%
Contact info
Total Stores
252
Active WooCommerce stores
New (30d)
98
Newly added in the last 30 days
Avg. Products
3,196
Among 249 stores with catalog data
Avg. Price
$42
Among 247 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

92 46 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

98 new stores were added in the past 30 days — 39% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 5%
10-49 57 · 23%
50-199 46 · 18%
200-999 50 · 20%
1k-4.9k 56 · 22%
5k+ 28 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
84% coverage
Sporting Goods
11% coverage
Toys & Games
8% coverage
Celebrations & Gifts
7% coverage
Arts & Entertainment
6% coverage
Home & Garden
2% coverage
Books & Literature
1% coverage
Animals & Pet Supplies 1 Antiques & Collectibles 1 Electronics 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,196 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Germany, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 83 · 34%
$25-$49 100 · 40%
$50-$99 48 · 19%
$100-$199 15 · 6%
$200-$499 1 · 0%
Store currencies
USD 146 EUR 54 GBP 17 CAD 5 AUD 4 BRL 4 BDT 3 INR 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $42 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (24%), Facebook (22%), Twitter / X (14%).

Instagram
24%
Facebook
22%
Twitter / X
14%
YouTube
9%
TikTok
6%
LinkedIn
4%
Pinterest
4%

About 34% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (10%), Facebook Pixel (6%).

Google Analytics
18%
Google Tag Manager
10%
Facebook Pixel
6%
Google Ads
2%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $18 avg
Apparel & Accessories Toys & Games music merchandise band t-shirts
782 products $45 avg
Apparel & Accessories sports merchandise fan apparel
9 products $25 avg
Apparel & Accessories graphic tees band t-shirts
32 products $48 avg
Apparel & Accessories graphic tees band hoodies
1,050 products $35 avg
Apparel & Accessories football shirts fan apparel
44 products $54 avg 2 ads
Apparel & Accessories ilia topuria clothing
986 products $52 avg
2,643 products $74 avg
Apparel & Accessories football jerseys sports shoes
101 products $13 avg
Sporting Goods team merchandise fan apparel
697 products $54 avg
Apparel & Accessories Toys & Games Celebrations & Gifts custom nike air martin garrix
1,599 products $93 avg
Apparel & Accessories napoli jerseys fan apparel

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FAQ

How many WooCommerce Fan apparel stores are there?

We currently track 252 active WooCommerce stores in the Fan apparel segment.

Are WooCommerce Fan apparel stores growing?

Yes. In the last 30 days, 98 new stores were indexed in the Fan apparel segment, showing a 39% monthly growth rate.

What is the average product price in WooCommerce Fan apparel stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.