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Topic
Updated May 18, 2026
WooCommerce

53 WooCommerce Indie games Stores: Stats & Market Data (2026)

53 active WooCommerce stores fall into the Indie games segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Electronics. 38% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

38%
Social media
2%
Meta ads
40%
Contact info
Total Stores
53
Active WooCommerce stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
4,510
Among 53 stores with catalog data
Avg. Price
$20
Among 50 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

28 new stores were added in the past 30 days — 53% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 15%
10-49 8 · 15%
50-199 6 · 11%
200-999 11 · 21%
1k-4.9k 11 · 21%
5k+ 9 · 17%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
75% coverage
Arts & Entertainment
17% coverage
Electronics
15% coverage
Software
13% coverage
Apparel & Accessories
4% coverage
Books & Literature
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,510 products per store. That's larger than the WooCommerce average of 1,389. The strongest country concentrations are Viet Nam, Brazil, Denmark.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 38 · 76%
$25-$49 9 · 18%
$50-$99 3 · 6%
Store currencies
USD 22 EUR 14 GBP 5 VND 5 ARS 1 AUD 1 BRL 1 CNY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $20 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (28%), YouTube (15%), Twitter / X (13%).

Facebook
28%
YouTube
15%
Twitter / X
13%
Instagram
9%
LinkedIn
4%
TikTok
2%

About 38% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (21%), Facebook Pixel (17%), Google Tag Manager (17%).

Google Analytics
21%
Facebook Pixel
17%
Google Tag Manager
17%
Google Ads
6%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

14 products $95 avg
Toys & Games game development prototyping
96 products $5 avg
Toys & Games Arts & Entertainment indie games art prints
4,775 products $9 avg
Toys & Games pc games steam games
3,604 products $6 avg
Toys & Games Electronics pc games steam games
49 products $16 avg
Electronics Software video-games digital download
587 products $21 avg
Toys & Games Electronics pc games steam games
750 products $5 avg
Toys & Games steam key games indie games
1,774 products $15 avg
Arts & Entertainment indie games video games
712 products $13 avg
Toys & Games japanese games pc games
1,820 products $17 avg
Electronics pc games steam keys
74 products $12 avg
Toys & Games role playing games tabletop games

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FAQ

How many WooCommerce Indie games stores are there?

We currently track 53 active WooCommerce stores in the Indie games segment.

Are WooCommerce Indie games stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Indie games segment, showing a 53% monthly growth rate.

What is the average product price in WooCommerce Indie games stores?

Among stores with pricing data, the average listed price is about $20, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.