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Topic
Updated Apr 6, 2026
WooCommerce

116 WooCommerce Insurance Stores: Stats & Market Data (2026)

116 active WooCommerce stores fall into the Insurance segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Business & Industrial, Education & Courses, Travel. 61% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

61%
Social media
1%
Meta ads
79%
Contact info
Total Stores
116
Active WooCommerce stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
38
Among 114 stores with catalog data
Avg. Price
$222
Among 90 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 61 · 54%
10-49 44 · 39%
50-199 7 · 6%
200-999 1 · 1%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Business & Industrial
49% coverage
Education & Courses
5% coverage
Travel
3% coverage
Electronics
3% coverage
Health
3% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 38 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, India, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24 · 27%
$25-$49 21 · 23%
$50-$99 14 · 16%
$100-$199 8 · 9%
$200-$499 11 · 12%
$500+ 12 · 13%
Store currencies
USD 62 EUR 16 GBP 4 INR 4 CAD 3 VND 3 BRL 2 KES 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $222 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (52%), Instagram (34%), LinkedIn (21%).

Facebook
52%
Instagram
34%
LinkedIn
21%
YouTube
17%
Twitter / X
15%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 61%, and 1% of stores run Meta ad campaigns. That's 7 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (18%), Facebook Pixel (13%).

Google Analytics
37%
Google Tag Manager
18%
Facebook Pixel
13%
Google Ads
4%
TikTok Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

11 products $50 avg
Business & Industrial insurance business supplies
9 products $471 avg
Business & Industrial insurance ai agents
16 products $20 avg
Electronics Home & Garden Apparel & Accessories furniture electronic
222 products $40 avg
Business & Industrial annuity fixed indexed annuity
19 products $19 avg
Business & Industrial insurance utilities
17 products $2 avg
Business & Industrial insurance investment
37 products $17 avg
Business & Industrial income tax gst
5 products $44 avg
Travel maritime insurance

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FAQ

How many WooCommerce Insurance stores are there?

We currently track 116 active WooCommerce stores in the Insurance segment.

Are WooCommerce Insurance stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Insurance segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Insurance stores?

Among stores with pricing data, the average listed price is about $222, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.