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Updated June 8, 2026
WooCommerce

158 WooCommerce K-beauty Stores: Stats & Market Data (2026)

158 active WooCommerce stores fall into the K-beauty segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

66%
Social media
11%
Meta ads
61%
Contact info
Total Stores
158
Active WooCommerce stores
New (30d)
13
Newly added in the last 30 days
Avg. Products
576
Among 158 stores with catalog data
Avg. Price
$28
Among 153 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

13 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 5%
10-49 26 · 16%
50-199 48 · 30%
200-999 56 · 35%
1k-4.9k 16 · 10%
5k+ 4 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Health
3% coverage
Apparel & Accessories
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 576 products per store. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are Greece, Bangladesh, Norway.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 89 · 58%
$25-$49 53 · 35%
$50-$99 7 · 5%
$100-$199 3 · 2%
$200-$499 1 · 1%
Store currencies
EUR 48 USD 22 BDT 12 MAD 5 NOK 5 PKR 4 RON 4 ARS 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $28 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (61%), Facebook (47%), TikTok (32%).

Instagram
61%
Facebook
47%
TikTok
32%
YouTube
13%
Twitter / X
4%
LinkedIn
3%
Pinterest
3%

Social media adoption is strong at 66%, and 11% of stores run Meta ad campaigns. That's 21 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Tag Manager (34%), Google Analytics (27%), Facebook Pixel (25%).

Google Tag Manager
34%
Google Analytics
27%
Facebook Pixel
25%
Google Ads
18%
TikTok Pixel
9%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

31 products $13 avg 1 ads
Beauty & Cosmetics beauty skincare
261 products $46 avg 2 ads
Beauty & Cosmetics Health dermocosmetica facial skincare
577 products $25 avg 56 ads
Beauty & Cosmetics k-beauty skincare
1,210 products $27 avg 6 ads
Beauty & Cosmetics k-beauty koreansk-hudpleie
892 products $42 avg 6 ads
Beauty & Cosmetics k-beauty skincare products
830 products $22 avg 1 ads
Beauty & Cosmetics k-beauty skincare products
149 products $24 avg
Beauty & Cosmetics k-beauty skincare
372 products $72 avg
Beauty & Cosmetics skin boosters microneedling
110 products $20 avg
Beauty & Cosmetics beauty skincare
179 products $15 avg
Beauty & Cosmetics k-beauty korean skincare
2,294 products $12 avg
Beauty & Cosmetics k-beauty sheet masks
1,518 products $20 avg 1 ads
Beauty & Cosmetics k-beauty skincare

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FAQ

How many WooCommerce K-beauty stores are there?

We currently track 158 active WooCommerce stores in the K-beauty segment.

Are WooCommerce K-beauty stores growing?

Yes. In the last 30 days, 13 new stores were indexed in the K-beauty segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce K-beauty stores?

Among stores with pricing data, the average listed price is about $28, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.