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Topic
Updated Apr 27, 2026
WooCommerce

116 WooCommerce Military equipment Stores: Stats & Market Data (2026)

116 active WooCommerce stores fall into the Military equipment segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $100-$199 range. The leading categories are Hardware, Apparel & Accessories, Sporting Goods. 64% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

64%
Social media
3%
Meta ads
72%
Contact info
Total Stores
116
Active WooCommerce stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
2,526
Among 115 stores with catalog data
Avg. Price
$294
Among 100 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

15 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 6%
10-49 26 · 23%
50-199 30 · 26%
200-999 30 · 26%
1k-4.9k 16 · 14%
5k+ 6 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
18% coverage
Apparel & Accessories
12% coverage
Sporting Goods
5% coverage
Electronics
4% coverage
Business & Industrial
3% coverage
Vehicles & Parts
3% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,526 products per store. That's larger than the WooCommerce average of 1,089. The strongest country concentrations are Russian Federation, Ukraine, Chile.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 16 · 16%
$25-$49 20 · 20%
$50-$99 21 · 21%
$100-$199 24 · 24%
$200-$499 13 · 13%
$500+ 6 · 6%
Store currencies
USD 55 EUR 23 GBP 4 RUB 4 UAH 4 ILS 3 RSD 3 TRY 3

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $294. That's below the WooCommerce average of $420.

Social media platforms

Facebook (53%), Instagram (52%), YouTube (25%).

Facebook
53%
Instagram
52%
YouTube
25%
Twitter / X
15%
LinkedIn
9%
TikTok
4%

Social media adoption is strong at 64%, and 3% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (22%), Facebook Pixel (16%).

Google Analytics
33%
Google Tag Manager
22%
Facebook Pixel
16%
Google Ads
13%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

132 products $1660 avg 4 ads
Electronics night vision tactical gear
221 products $125 avg
Hardware military equipment tactical gear
89 products $120 avg
52 products $117 avg
Hardware breaching tools military equipment
255 products $40 avg
Apparel & Accessories tactical gear combat clothing
121 products $148 avg
566 products $28 avg
Hardware airsoft tactical gear

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FAQ

How many WooCommerce Military equipment stores are there?

We currently track 116 active WooCommerce stores in the Military equipment segment.

Are WooCommerce Military equipment stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Military equipment segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Military equipment stores?

Among stores with pricing data, the average listed price is about $294, with the most common pricing band at $100-$199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.