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Topic
Updated May 18, 2026
WooCommerce

146 WooCommerce Military equipment Stores: Stats & Market Data (2026)

146 active WooCommerce stores fall into the Military equipment segment, with 44 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Hardware, Apparel & Accessories, Sporting Goods. 53% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

53%
Social media
1%
Meta ads
71%
Contact info
Total Stores
146
Active WooCommerce stores
New (30d)
44
Newly added in the last 30 days
Avg. Products
2,438
Among 145 stores with catalog data
Avg. Price
$355
Among 123 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

44 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 5%
10-49 34 · 23%
50-199 40 · 28%
200-999 38 · 26%
1k-4.9k 19 · 13%
5k+ 7 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
20% coverage
Apparel & Accessories
13% coverage
Sporting Goods
8% coverage
Electronics
5% coverage
Vehicles & Parts
4% coverage
Business & Industrial
3% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Health
1% coverage
Home & Garden
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,438 products per store. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are Ukraine, Greece, Russian Federation.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18 · 15%
$25-$49 30 · 24%
$50-$99 23 · 19%
$100-$199 27 · 22%
$200-$499 14 · 11%
$500+ 11 · 9%
Store currencies
USD 67 EUR 27 UAH 10 GBP 6 ILS 4 RUB 4 RSD 3 TRY 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $355 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (45%), Instagram (43%), YouTube (22%).

Facebook
45%
Instagram
43%
YouTube
22%
Twitter / X
13%
LinkedIn
8%
TikTok
3%

Social media adoption is strong at 53%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (21%), Facebook Pixel (14%).

Google Analytics
32%
Google Tag Manager
21%
Facebook Pixel
14%
Google Ads
12%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

15 products $214 avg
15 products $57 avg
188 products $134 avg
26 products $1219 avg
Sporting Goods Vehicles & Parts parachute sporting goods
31 products $191 avg
Apparel & Accessories tactical gear outdoor clothing
14 products $79 avg
Business & Industrial government procurement dod supplies
19 products $39 avg
Hardware Apparel & Accessories tactical gear military equipment
16 products $106 avg
Hardware tactical gear magnetic storage
254 products $101 avg
Apparel & Accessories Sporting Goods tactical gear military equipment

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FAQ

How many WooCommerce Military equipment stores are there?

We currently track 146 active WooCommerce stores in the Military equipment segment.

Are WooCommerce Military equipment stores growing?

Yes. In the last 30 days, 44 new stores were indexed in the Military equipment segment, showing a 30% monthly growth rate.

What is the average product price in WooCommerce Military equipment stores?

Among stores with pricing data, the average listed price is about $355, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.