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Topic
Updated May 18, 2026
WooCommerce

120 WooCommerce Night vision Stores: Stats & Market Data (2026)

120 active WooCommerce stores fall into the Night vision segment, with 39 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $500+ range. The leading categories are Electronics, Sporting Goods, Vehicles & Parts. 48% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

48%
Social media
4%
Meta ads
60%
Contact info
Total Stores
120
Active WooCommerce stores
New (30d)
39
Newly added in the last 30 days
Avg. Products
1,859
Among 120 stores with catalog data
Avg. Price
$1,092
Among 111 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

39 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 12%
10-49 27 · 22%
50-199 35 · 29%
200-999 29 · 24%
1k-4.9k 5 · 4%
5k+ 10 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
78% coverage
Sporting Goods
20% coverage
Vehicles & Parts
2% coverage
Hardware
2% coverage
Home & Garden
2% coverage
Toys & Games
2% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,859 products per store. That's larger than the WooCommerce average of 1,390. The strongest country concentrations are Australia, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9 · 8%
$25-$49 11 · 10%
$50-$99 11 · 10%
$100-$199 7 · 6%
$200-$499 18 · 16%
$500+ 55 · 50%
Store currencies
USD 60 EUR 22 AUD 6 GBP 6 NZD 4 PLN 4 ZAR 4 BDT 2

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $1,092. That's above the WooCommerce average of $423.

Social media platforms

Facebook (42%), Instagram (34%), YouTube (27%).

Facebook
42%
Instagram
34%
YouTube
27%
Twitter / X
9%
TikTok
8%
LinkedIn
4%

About 48% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (22%), Google Ads (15%).

Google Analytics
31%
Google Tag Manager
22%
Google Ads
15%
Facebook Pixel
13%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

224 products $46 avg 4 ads
Electronics optics night vision
33 products $60 avg
Electronics night vision optics
146 products $3092 avg
Electronics thermal night vision
66 products $487 avg
Electronics night vision optics
132 products $1660 avg 3 ads
Electronics night vision tactical gear
732 products $183 avg
Electronics observational equipment thermal imaging
245 products $1407 avg
Electronics thermal imaging night vision
70 products $2173 avg
Electronics thermal imaging night vision
7 products $268 avg
Electronics night vision hunting equipment
29 products
Electronics security system cctv

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FAQ

How many WooCommerce Night vision stores are there?

We currently track 120 active WooCommerce stores in the Night vision segment.

Are WooCommerce Night vision stores growing?

Yes. In the last 30 days, 39 new stores were indexed in the Night vision segment, showing a 32% monthly growth rate.

What is the average product price in WooCommerce Night vision stores?

Among stores with pricing data, the average listed price is about $1,092, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.