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Topic
Updated May 18, 2026
WooCommerce

330 WooCommerce Optics Stores: Stats & Market Data (2026)

330 active WooCommerce stores fall into the Optics segment, with 155 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $500+ range. The leading categories are Electronics, Sporting Goods, Vehicles & Parts. 47% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

47%
Social media
2%
Meta ads
56%
Contact info
Total Stores
330
Active WooCommerce stores
New (30d)
155
Newly added in the last 30 days
Avg. Products
7,216
Among 329 stores with catalog data
Avg. Price
$523
Among 307 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

108 54 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

155 new stores were added in the past 30 days — 47% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 3%
10-49 51 · 16%
50-199 67 · 20%
200-999 89 · 27%
1k-4.9k 51 · 16%
5k+ 61 · 19%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
38% coverage
Sporting Goods
16% coverage
Vehicles & Parts
11% coverage
Apparel & Accessories
8% coverage
Hardware
4% coverage
Arts & Entertainment
2% coverage
Health
2% coverage
Home & Garden
2% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 7,216 products per store. That's larger than the WooCommerce average of 1,390. The strongest country concentrations are Germany, Poland, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 35 · 11%
$25-$49 34 · 11%
$50-$99 42 · 14%
$100-$199 39 · 13%
$200-$499 70 · 23%
$500+ 87 · 28%
Store currencies
USD 157 EUR 79 GBP 14 AUD 8 PLN 8 CHF 5 HUF 5 SEK 5

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $523. That's above the WooCommerce average of $423.

Social media platforms

Facebook (40%), Instagram (32%), YouTube (17%).

Facebook
40%
Instagram
32%
YouTube
17%
Twitter / X
10%
LinkedIn
5%
TikTok
4%
Pinterest
1%

About 47% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (18%), Facebook Pixel (8%).

Google Analytics
30%
Google Tag Manager
18%
Facebook Pixel
8%
Google Ads
8%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

OpticSpot Lithuania
311 products $1534 avg 2 ads
Electronics optics electronics-store
379 products $292 avg 3 ads
Sporting Goods Vehicles & Parts optics bullets
224 products $46 avg 4 ads
Electronics optics night vision
67 products $34 avg
Electronics tactical gear night vision accessories
469 products $1081 avg
Electronics Sporting Goods telescopes binoculars
33 products $60 avg
Electronics night vision optics
77 products $28 avg
Hardware gunsmithing tools
146 products $3092 avg
Electronics thermal night vision
261 products $153 avg
45 products $1200 avg
Arts & Entertainment astronomy telescopes
66 products $487 avg
Electronics night vision optics

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FAQ

How many WooCommerce Optics stores are there?

We currently track 330 active WooCommerce stores in the Optics segment.

Are WooCommerce Optics stores growing?

Yes. In the last 30 days, 155 new stores were indexed in the Optics segment, showing a 47% monthly growth rate.

What is the average product price in WooCommerce Optics stores?

Among stores with pricing data, the average listed price is about $523, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.