Use Cases Features Pricing API Log in
WooCommerce topic analytics
Topic
Updated Apr 6, 2026
WooCommerce

86 WooCommerce Online fitness Stores: Stats & Market Data (2026)

86 active WooCommerce stores fall into the Online fitness segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Sporting Goods. 87% maintain social media profiles — Facebook leads — and 10% run Meta ad campaigns.

87%
Social media
10%
Meta ads
65%
Contact info
Total Stores
86
Active WooCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
48
Among 86 stores with catalog data
Avg. Price
$162
Among 83 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 43 · 50%
10-49 34 · 40%
50-199 5 · 6%
200-999 3 · 3%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
53% coverage
Health
49% coverage
Sporting Goods
17% coverage
Apparel & Accessories
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 48 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, Hungary, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 17 · 20%
$25-$49 11 · 13%
$50-$99 22 · 27%
$100-$199 15 · 18%
$200-$499 10 · 12%
$500+ 8 · 10%
Store currencies
USD 31 EUR 20 GBP 11 PLN 4 HUF 3 INR 3 AUD 2 CAD 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $162. That's below the WooCommerce average of $403.

Social media platforms

Facebook (77%), Instagram (71%), YouTube (34%).

Facebook
77%
Instagram
71%
YouTube
34%
TikTok
14%
Twitter / X
12%
LinkedIn
8%
Pinterest
2%

Social media engagement is exceptionally high: 87% of stores maintain social profiles and 10% run Meta ads. That's 19 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (26%), Facebook Pixel (21%).

Google Analytics
40%
Google Tag Manager
26%
Facebook Pixel
21%
Google Ads
7%
TikTok Pixel
2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample — weighted by data completeness, refreshed daily

35 products $51 avg 1 ads
Education & Courses fitness courses online fitness
16 products $667 avg 4 ads
Education & Courses fitness coaching online fitness
Home - James Connor United Kingdom
29 products $147 avg
Sporting Goods Education & Courses boxing training online fitness
8 products $60 avg
Sporting Goods Education & Courses barre workout flexibility training
78 products $240 avg
Health Education & Courses fitness education personal trainer courses
16 products $22 avg
Health Education & Courses fitness programs healthy recipes
16 products $77 avg
Health personal fitness nutrition coaching
30 products $105 avg
Sporting Goods calisthenics online fitness
6 products $38 avg
Education & Courses personal trainer online fitness
5 products $22 avg
Education & Courses fitness ebooks health guide
9 products $13 avg
Education & Courses pilates workout

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Online fitness stores are there?

We currently track 86 active WooCommerce stores in the Online fitness segment.

Are WooCommerce Online fitness stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Online fitness segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Online fitness stores?

Among stores with pricing data, the average listed price is about $162, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.