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Topic
Updated May 18, 2026
WooCommerce

280 WooCommerce Fitness coaching Stores: Stats & Market Data (2026)

280 active WooCommerce stores fall into the Fitness coaching segment, with 45 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Sporting Goods. 64% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
57%
Contact info
Total Stores
280
Active WooCommerce stores
New (30d)
45
Newly added in the last 30 days
Avg. Products
29
Among 280 stores with catalog data
Avg. Price
$289
Among 267 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

45 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 160 · 57%
10-49 98 · 35%
50-199 16 · 6%
200-999 5 · 2%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
55% coverage
Health
40% coverage
Sporting Goods
11% coverage
Food & Beverages
2% coverage
Apparel & Accessories
2% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Software
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 29 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are France, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27 · 10%
$25-$49 38 · 14%
$50-$99 56 · 21%
$100-$199 41 · 15%
$200-$499 52 · 19%
$500+ 53 · 20%
Store currencies
USD 117 EUR 82 GBP 18 PLN 11 AUD 9 CAD 5 HUF 5 ZAR 4

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $289. That's below the WooCommerce average of $423.

Social media platforms

Instagram (57%), Facebook (49%), YouTube (26%).

Instagram
57%
Facebook
49%
YouTube
26%
TikTok
9%
Twitter / X
8%
LinkedIn
8%
Pinterest
0%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns. That's 17 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (18%), Facebook Pixel (16%).

Google Analytics
29%
Google Tag Manager
18%
Facebook Pixel
16%
Google Ads
5%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

9 products $330 avg
Health Education & Courses fitness coaching health and fitness
6 products $540 avg
Education & Courses personal trainer course fitness coaching
7 products $36 avg
Education & Courses fitness coaching women wellness
40 products $63 avg
Education & Courses online training fitness coaching
31 products $62 avg
Education & Courses fitness coaching personalized fitness programs
6 products $315 avg
Education & Courses fitness coaching personal training
11 products $79 avg
Education & Courses fitness coaching lifestyle training
30 products $56 avg
Health personal training fitness coaching
53 products $104 avg
Health wellness programs fitness coaching
26 products $90 avg
Health personal training fitness coaching

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FAQ

How many WooCommerce Fitness coaching stores are there?

We currently track 280 active WooCommerce stores in the Fitness coaching segment.

Are WooCommerce Fitness coaching stores growing?

Yes. In the last 30 days, 45 new stores were indexed in the Fitness coaching segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Fitness coaching stores?

Among stores with pricing data, the average listed price is about $289, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.