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Topic
Updated June 8, 2026
WooCommerce

293 WooCommerce Fitness coaching Stores: Stats & Market Data (2026)

293 active WooCommerce stores fall into the Fitness coaching segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Sporting Goods. 65% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

65%
Social media
2%
Meta ads
56%
Contact info
Total Stores
293
Active WooCommerce stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
189
Among 293 stores with catalog data
Avg. Price
$281
Among 280 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

22 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 159 · 54%
10-49 107 · 37%
50-199 21 · 7%
200-999 5 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
54% coverage
Health
39% coverage
Sporting Goods
12% coverage
Apparel & Accessories
3% coverage
Food & Beverages
3% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Software
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 189 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Poland, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 28 · 10%
$25-$49 44 · 16%
$50-$99 56 · 20%
$100-$199 46 · 16%
$200-$499 51 · 18%
$500+ 55 · 20%
Store currencies
USD 119 EUR 85 GBP 19 PLN 13 AUD 9 CAD 5 ZAR 5 CHF 4

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $281. That's below the WooCommerce average of $422.

Social media platforms

Instagram (57%), Facebook (49%), YouTube (26%).

Instagram
57%
Facebook
49%
YouTube
26%
TikTok
8%
Twitter / X
8%
LinkedIn
7%
Pinterest
0%

Social media adoption is strong at 65%, and 2% of stores run Meta ad campaigns. That's 19 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (18%), Facebook Pixel (17%).

Google Analytics
29%
Google Tag Manager
18%
Facebook Pixel
17%
Google Ads
5%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $315 avg
Education & Courses fitness coaching personal training
5 products $47 avg
Education & Courses fitness coaching personal trainer
16 products $116 avg
Education & Courses Health fitness coaching health programs
20 products $277 avg
Education & Courses Sporting Goods Health online fitness courses strength training equipment
26 products $126 avg
Education & Courses online coaching premium coaching
13 products $36 avg
Education & Courses personal training fitness coaching
23 products $142 avg
Education & Courses fitness coaching personal training
9 products $562 avg
Health Education & Courses fitness coaching health and wellness

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FAQ

How many WooCommerce Fitness coaching stores are there?

We currently track 293 active WooCommerce stores in the Fitness coaching segment.

Are WooCommerce Fitness coaching stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Fitness coaching segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Fitness coaching stores?

Among stores with pricing data, the average listed price is about $281, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.