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Topic
Updated Apr 27, 2026
WooCommerce

271 WooCommerce Fitness coaching Stores: Stats & Market Data (2026)

271 active WooCommerce stores fall into the Fitness coaching segment, with 33 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Sporting Goods. 71% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

71%
Social media
5%
Meta ads
59%
Contact info
Total Stores
271
Active WooCommerce stores
New (30d)
33
Newly added in the last 30 days
Avg. Products
18
Among 271 stores with catalog data
Avg. Price
$294
Among 258 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

33 16 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

33 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 165 · 61%
10-49 88 · 32%
50-199 15 · 6%
200-999 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
54% coverage
Health
40% coverage
Sporting Goods
9% coverage
Food & Beverages
3% coverage
Apparel & Accessories
2% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Software
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 18 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are United Kingdom, Poland, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27 · 10%
$25-$49 36 · 14%
$50-$99 54 · 21%
$100-$199 39 · 15%
$200-$499 50 · 19%
$500+ 52 · 20%
Store currencies
USD 110 EUR 75 GBP 20 PLN 11 AUD 10 CAD 5 HUF 5 ZAR 4

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $294. That's below the WooCommerce average of $420.

Social media platforms

Instagram (63%), Facebook (55%), YouTube (28%).

Instagram
63%
Facebook
55%
YouTube
28%
Twitter / X
10%
TikTok
9%
LinkedIn
8%
Pinterest
0%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 5% run Meta ads. That's 14 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (17%), Facebook Pixel (17%).

Google Analytics
31%
Google Tag Manager
17%
Facebook Pixel
17%
Google Ads
5%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

16 products $667 avg 3 ads
Education & Courses fitness coaching online fitness
6 products $150 avg 1 ads
Health fitness coaching nutrition coaching
6 products $8 avg 20 ads
Education & Courses women's health fitness coaching
14 products $63 avg
Education & Courses Sporting Goods fitness coaching sport program
5 products $233 avg
Education & Courses coaching training plans
8 products $158 avg
Health fitness coaching nutrition plan
72 products $44 avg
Health Food & Beverages health supplements nutrition plans
15 products $75 avg
Education & Courses online coaching athlete coaching
5 products $68 avg
Education & Courses e-books fitness coaching
6 products $315 avg
Education & Courses fitness coaching personal training

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FAQ

How many WooCommerce Fitness coaching stores are there?

We currently track 271 active WooCommerce stores in the Fitness coaching segment.

Are WooCommerce Fitness coaching stores growing?

Yes. In the last 30 days, 33 new stores were indexed in the Fitness coaching segment, showing a 12% monthly growth rate.

What is the average product price in WooCommerce Fitness coaching stores?

Among stores with pricing data, the average listed price is about $294, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.