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Topic
Updated June 8, 2026
WooCommerce

2,033 WooCommerce Health and wellness Stores: Stats & Market Data (2026)

2,033 active WooCommerce stores fall into the Health and wellness segment, with 309 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 54% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

54%
Social media
2%
Meta ads
61%
Contact info
Total Stores
2,033
Active WooCommerce stores
New (30d)
309
Newly added in the last 30 days
Avg. Products
1,120
Among 2,032 stores with catalog data
Avg. Price
$144
Among 1,909 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

376 188 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

309 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 595 · 29%
10-49 760 · 37%
50-199 418 · 21%
200-999 137 · 7%
1k-4.9k 57 · 3%
5k+ 65 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
70% coverage
Beauty & Cosmetics
20% coverage
Food & Beverages
9% coverage
Education & Courses
9% coverage
Home & Garden
7% coverage
Books & Literature
3% coverage
Sporting Goods
3% coverage
Apparel & Accessories
2% coverage
Adult
2% coverage
Electronics
1% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,120 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,557. The strongest country concentrations are India, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 732 · 38%
$25-$49 494 · 26%
$50-$99 308 · 16%
$100-$199 174 · 9%
$200-$499 111 · 6%
$500+ 90 · 5%
Store currencies
USD 705 EUR 408 GBP 100 INR 85 AUD 51 PLN 46 BRL 36 CAD 36

Among stores with pricing data, the most common price range is Under $25. The average is higher at $144 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (45%), Instagram (40%), YouTube (16%).

Facebook
45%
Instagram
40%
YouTube
16%
Twitter / X
10%
LinkedIn
8%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 54%, and 2% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (20%), Facebook Pixel (16%).

Google Analytics
27%
Google Tag Manager
20%
Facebook Pixel
16%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

33 products $91 avg 33 ads
Arts & Entertainment research peptides premium peptides
260 products $111 avg 2 ads
Health Food & Beverages health and wellness nutritional supplements
26 products $21 avg
Health dermatology products health and wellness
20 products $41 avg
Health Beauty & Cosmetics vitamins and beauty products health and wellness
18 products $12 avg
Food & Beverages nutrition counseling health and wellness
15 products $2309 avg
Beauty & Cosmetics massage devices massage chairs
54 products $707 avg
Health red light therapy health and wellness
118 products $50 avg
Health Beauty & Cosmetics aloe vera products forever living products
10 products $36 avg
Health organic supplements health and wellness
17 products $38 avg
Food & Beverages Education & Courses nutrition products book store

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FAQ

How many WooCommerce Health and wellness stores are there?

We currently track 2,033 active WooCommerce stores in the Health and wellness segment.

Are WooCommerce Health and wellness stores growing?

Yes. In the last 30 days, 309 new stores were indexed in the Health and wellness segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Health and wellness stores?

Among stores with pricing data, the average listed price is about $144, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.