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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

356 WooCommerce Online coaching Stores: Stats & Market Data (2026)

356 active WooCommerce stores fall into the Online coaching segment, with 56 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Books & Literature. 63% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

63%
Social media
3%
Meta ads
50%
Contact info
Total Stores
356
Active WooCommerce stores
New (30d)
56
Newly added in the last 30 days
Avg. Products
14
Among 356 stores with catalog data
Avg. Price
$317
Among 349 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56 28 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

56 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 229 · 64%
10-49 108 · 30%
50-199 18 · 5%
200-999 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
88% coverage
Health
11% coverage
Books & Literature
3% coverage
Sporting Goods
2% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Business & Industrial
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Software
1% coverage
Adult 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 14 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are Poland, United Kingdom, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 39 · 11%
$25-$49 39 · 11%
$50-$99 117 · 34%
$100-$199 64 · 18%
$200-$499 50 · 14%
$500+ 40 · 11%
Store currencies
USD 149 EUR 84 GBP 27 PLN 18 INR 12 AUD 8 RON 6 CAD 5

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $317. That's below the WooCommerce average of $420.

Social media platforms

Facebook (50%), Instagram (48%), YouTube (23%).

Facebook
50%
Instagram
48%
YouTube
23%
LinkedIn
15%
Twitter / X
9%
TikTok
7%
Pinterest
1%

Social media adoption is strong at 63%, and 3% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (30%), Facebook Pixel (18%), Google Tag Manager (16%).

Google Analytics
30%
Facebook Pixel
18%
Google Tag Manager
16%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

87 products $420 avg 1 ads
Education & Courses finance courses professional certification
17 products $46 avg 2 ads
Education & Courses martial arts jiu jitsu
6 products $150 avg 1 ads
Health fitness coaching nutrition coaching
12 products $114 avg
Health online coaching health transformation
20 products $27 avg
Education & Courses coaching classes online coaching
19 products $49 avg
Education & Courses Books & Literature Food & Beverages marketing courses ebooks marketing
22 products $61 avg
Education & Courses online coaching sports training
162 products $25 avg
Education & Courses basketball coaching online coaching
6 products $342 avg
Education & Courses business consulting online coaching
15 products $75 avg
Education & Courses online coaching athlete coaching

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FAQ

How many WooCommerce Online coaching stores are there?

We currently track 356 active WooCommerce stores in the Online coaching segment.

Are WooCommerce Online coaching stores growing?

Yes. In the last 30 days, 56 new stores were indexed in the Online coaching segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Online coaching stores?

Among stores with pricing data, the average listed price is about $317, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.