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Topic
Updated Apr 6, 2026
WooCommerce

169 WooCommerce Optics Stores: Stats & Market Data (2026)

169 active WooCommerce stores fall into the Optics segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $500+ range. The leading categories are Electronics, Apparel & Accessories, Sporting Goods. 69% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

69%
Social media
5%
Meta ads
75%
Contact info
Total Stores
169
Active WooCommerce stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
3,430
Among 169 stores with catalog data
Avg. Price
$602
Among 156 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

7 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 6%
10-49 28 · 17%
50-199 42 · 25%
200-999 58 · 34%
1k-4.9k 16 · 9%
5k+ 15 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
43% coverage
Apparel & Accessories
10% coverage
Sporting Goods
8% coverage
Hardware
5% coverage
Arts & Entertainment
3% coverage
Health
2% coverage
Home & Garden
2% coverage
Vehicles & Parts
2% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 3,430 products per store. That's larger than the WooCommerce average of 877. The strongest country concentrations are Poland, United States, South Africa.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11 · 7%
$25-$49 16 · 10%
$50-$99 22 · 14%
$100-$199 19 · 12%
$200-$499 41 · 26%
$500+ 47 · 30%
Store currencies
USD 87 EUR 34 GBP 6 PLN 4 ZAR 4 AUD 3 INR 3 MXN 3

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $602. That's above the WooCommerce average of $403.

Social media platforms

Facebook (62%), Instagram (54%), YouTube (29%).

Facebook
62%
Instagram
54%
YouTube
29%
Twitter / X
17%
TikTok
8%
LinkedIn
7%
Pinterest
2%

Social media adoption is strong at 69%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (24%), Facebook Pixel (17%).

Google Analytics
42%
Google Tag Manager
24%
Facebook Pixel
17%
Google Ads
12%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

51 products $2004 avg
Electronics night-vision tech-store
34 products $354 avg
Software ai wavefront sensing innovative tools
31 products $254 avg
Electronics outdoor birdwatching
41 products $244 avg
Electronics optics mirrors
72 products $418 avg 1 ads
710 products $220 avg
96 products $3698 avg
11 products $1428 avg

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FAQ

How many WooCommerce Optics stores are there?

We currently track 169 active WooCommerce stores in the Optics segment.

Are WooCommerce Optics stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Optics segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Optics stores?

Among stores with pricing data, the average listed price is about $602, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.