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Updated Apr 6, 2026
WooCommerce

40 WooCommerce Self-defense training Stores: Stats & Market Data (2026)

40 active WooCommerce stores fall into the Self-defense training segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Education & Courses, Adult, Arts & Entertainment. 90% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

90%
Social media
2%
Meta ads
68%
Contact info
Total Stores
40
Active WooCommerce stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
49
Among 40 stores with catalog data
Avg. Price
$208
Among 39 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 40%
10-49 19 · 48%
50-199 3 · 8%
200-999 2 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
57% coverage
Adult
2% coverage
Arts & Entertainment
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 49 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 879. The strongest country concentrations are United Kingdom, United States, Austria.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4 · 10%
$25-$49 13 · 33%
$50-$99 5 · 13%
$100-$199 6 · 15%
$200-$499 7 · 18%
$500+ 4 · 10%
Store currencies
USD 25 EUR 5 GBP 2 AUD 1 BRL 1 CAD 1 IDR 1 JPY 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $208 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (78%), Instagram (75%), YouTube (48%).

Facebook
78%
Instagram
75%
YouTube
48%
Twitter / X
30%
LinkedIn
10%
TikTok
5%
Pinterest
2%

Social media engagement is exceptionally high: 90% of stores maintain social profiles and 2% run Meta ads. That's 22 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (25%), Facebook Pixel (15%).

Google Analytics
40%
Google Tag Manager
25%
Facebook Pixel
15%
Google Ads
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

46 products $27 avg 3 ads
Education & Courses self-defense training ccw safety
586 products $210 avg
Education & Courses firearms training gun safety courses
32 products $31 avg
Sporting Goods Education & Courses self-defense training krav maga classes
60 products $234 avg
Education & Courses training courses self-defense training
14 products $223 avg
Education & Courses self-defense training martial arts classes
25 products $95 avg
Education & Courses self-defense training personal security courses
38 products $27 avg
Education & Courses tai chi classes online tai chi
27 products $48 avg
Education & Courses self-defense training personal safety

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FAQ

How many WooCommerce Self-defense training stores are there?

We currently track 40 active WooCommerce stores in the Self-defense training segment.

Are WooCommerce Self-defense training stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Self-defense training segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Self-defense training stores?

Among stores with pricing data, the average listed price is about $208, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.