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Topic
Updated Apr 27, 2026
WooCommerce

103 WooCommerce Personal safety Stores: Stats & Market Data (2026)

103 active WooCommerce stores fall into the Personal safety segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Hardware, Electronics, Adult. 53% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

53%
Social media
0%
Meta ads
42%
Contact info
Total Stores
103
Active WooCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
423
Among 103 stores with catalog data
Avg. Price
$64
Among 96 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

8 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 31 · 30%
10-49 24 · 23%
50-199 37 · 36%
200-999 8 · 8%
1k-4.9k 1 · 1%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
14% coverage
Electronics
10% coverage
Adult
9% coverage
Health
8% coverage
Home & Garden
8% coverage
Education & Courses
6% coverage
Business & Industrial
5% coverage
Apparel & Accessories
3% coverage
Sporting Goods
2% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 423 products per store. That's smaller than the WooCommerce average of 1,092. The strongest country concentrations are United States, Australia, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 54 · 56%
$25-$49 17 · 18%
$50-$99 10 · 10%
$100-$199 7 · 7%
$200-$499 6 · 6%
$500+ 2 · 2%
Store currencies
USD 68 EUR 11 GBP 4 AUD 2 CAD 2 INR 2 MXN 2 PEN 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $64 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (45%), Instagram (35%), Twitter / X (18%).

Facebook
45%
Instagram
35%
Twitter / X
18%
YouTube
17%
LinkedIn
12%
Pinterest
6%
TikTok
5%

Social media adoption is strong at 53%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (16%), Facebook Pixel (11%).

Google Analytics
33%
Google Tag Manager
16%
Facebook Pixel
11%
Google Ads
8%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

13 products $10 avg
Home & Garden self defense safety accessories
197 products $16 avg
Hardware self defense security
188 products $17 avg
Business & Industrial safety equipment self-defense
105 products $21 avg
Adult security products pepper spray
11 products $167 avg
Sporting Goods self defense less than lethal
69 products $21 avg
Electronics Home & Garden home alarms surveillance

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FAQ

How many WooCommerce Personal safety stores are there?

We currently track 103 active WooCommerce stores in the Personal safety segment.

Are WooCommerce Personal safety stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Personal safety segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Personal safety stores?

Among stores with pricing data, the average listed price is about $64, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.