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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

117 WooCommerce Personal safety Stores: Stats & Market Data (2026)

117 active WooCommerce stores fall into the Personal safety segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Hardware, Electronics, Adult. 50% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

50%
Social media
1%
Meta ads
46%
Contact info
Total Stores
117
Active WooCommerce stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
504
Among 117 stores with catalog data
Avg. Price
$58
Among 106 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

12 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 24%
10-49 29 · 25%
50-199 42 · 36%
200-999 14 · 12%
1k-4.9k 1 · 1%
5k+ 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
15% coverage
Electronics
10% coverage
Adult
8% coverage
Home & Garden
8% coverage
Health
7% coverage
Business & Industrial
6% coverage
Education & Courses
5% coverage
Apparel & Accessories
4% coverage
Sporting Goods
4% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 504 products per store. That's smaller than the WooCommerce average of 1,574. The strongest country concentrations are United States, Australia, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 61 · 58%
$25-$49 20 · 19%
$50-$99 12 · 11%
$100-$199 6 · 6%
$200-$499 5 · 5%
$500+ 2 · 2%
Store currencies
USD 80 EUR 8 GBP 4 AUD 2 CAD 2 INR 2 MXN 2 NGN 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $58 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (41%), Instagram (31%), YouTube (19%).

Facebook
41%
Instagram
31%
YouTube
19%
Twitter / X
14%
LinkedIn
10%
Pinterest
4%
TikTok
4%

Social media adoption is strong at 50%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (15%), Facebook Pixel (11%).

Google Analytics
29%
Google Tag Manager
15%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

57 products $7 avg
Adult relation products personal safety
56 products $41 avg
45 products $28 avg
Apparel & Accessories Business & Industrial security gear tactical clothing
16 products $11 avg
5 products $33 avg
Jewelry & Watches jewelry gems
219 products $18 avg
203 products $17 avg
Hardware Vehicles & Parts stun gun self defense
168 products $15 avg
Hardware self-defense security equipment

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FAQ

How many WooCommerce Personal safety stores are there?

We currently track 117 active WooCommerce stores in the Personal safety segment.

Are WooCommerce Personal safety stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Personal safety segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Personal safety stores?

Among stores with pricing data, the average listed price is about $58, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.