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Topic
Updated Apr 6, 2026
WooCommerce

378 WooCommerce Tactical gear Stores: Stats & Market Data (2026)

378 active WooCommerce stores fall into the Tactical gear segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Hardware, Sporting Goods. 66% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

66%
Social media
3%
Meta ads
64%
Contact info
Total Stores
378
Active WooCommerce stores
New (30d)
17
Newly added in the last 30 days
Avg. Products
3,831
Among 376 stores with catalog data
Avg. Price
$445
Among 353 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

17 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 8%
10-49 88 · 23%
50-199 106 · 28%
200-999 84 · 22%
1k-4.9k 34 · 9%
5k+ 34 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
27% coverage
Hardware
19% coverage
Sporting Goods
9% coverage
Business & Industrial
4% coverage
Vehicles & Parts
4% coverage
Electronics
4% coverage
Home & Garden
2% coverage
Arts & Entertainment
1% coverage
Education & Courses
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 3,831 products per store. That's larger than the WooCommerce average of 877. The strongest country concentrations are United States, Israel, Russian Federation.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 66 · 19%
$25-$49 84 · 24%
$50-$99 86 · 24%
$100-$199 62 · 18%
$200-$499 32 · 9%
$500+ 23 · 7%
Store currencies
USD 251 EUR 50 GBP 7 ILS 7 RUB 7 CAD 6 AUD 4 PLN 4

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $445. That's above the WooCommerce average of $403.

Social media platforms

Instagram (57%), Facebook (55%), YouTube (27%).

Instagram
57%
Facebook
55%
YouTube
27%
Twitter / X
20%
TikTok
8%
LinkedIn
7%
Pinterest
4%

Social media adoption is strong at 66%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (23%), Facebook Pixel (16%).

Google Analytics
35%
Google Tag Manager
23%
Facebook Pixel
16%
Google Ads
15%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

466 products $99 avg
Hardware tactical gear military supplies
eShop - Slovakia
468 products $54 avg
Apparel & Accessories tactical clothing tactical gear
106 products $10 avg
Home & Garden tactical gear accessories
46 products $3926 avg
Vehicles & Parts browning gun parts firearm parts
197 products $47 avg
Hardware Electronics Apparel & Accessories tactical gear law enforcement supplies
61 products $135 avg
Apparel & Accessories military backpacks tactical gear
142 products $38 avg
Hardware firearms accessories tactical gear
229 products $210 avg
Apparel & Accessories body armor tactical gear
1,297 products $21 avg
Apparel & Accessories military surplus tactical gear
4,148 products $45 avg
Electronics airsoft gear tactical gear

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FAQ

How many WooCommerce Tactical gear stores are there?

We currently track 378 active WooCommerce stores in the Tactical gear segment.

Are WooCommerce Tactical gear stores growing?

Yes. In the last 30 days, 17 new stores were indexed in the Tactical gear segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Tactical gear stores?

Among stores with pricing data, the average listed price is about $445, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.