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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

287 WooCommerce Tours Stores: Stats & Market Data (2026)

287 active WooCommerce stores fall into the Tours segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Travel, Arts & Entertainment, Education & Courses. 66% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

66%
Social media
2%
Meta ads
75%
Contact info
Total Stores
287
Active WooCommerce stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
57
Among 287 stores with catalog data
Avg. Price
$394
Among 256 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

46 23 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

14 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 64 · 22%
10-49 136 · 47%
50-199 71 · 25%
200-999 15 · 5%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Travel
61% coverage
Arts & Entertainment
7% coverage
Education & Courses
4% coverage
Celebrations & Gifts
2% coverage
Books & Literature
1% coverage
Apparel & Accessories
0% coverage
Food & Beverages
0% coverage
Sporting Goods
0% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 57 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,557. The strongest country concentrations are Mexico, Viet Nam, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 37 · 14%
$25-$49 41 · 16%
$50-$99 49 · 19%
$100-$199 41 · 16%
$200-$499 39 · 15%
$500+ 49 · 19%
Store currencies
USD 117 EUR 51 MXN 20 GBP 9 COP 8 INR 7 VND 7 BRL 6

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $394. That's below the WooCommerce average of $423.

Social media platforms

Facebook (60%), Instagram (52%), YouTube (24%).

Facebook
60%
Instagram
52%
YouTube
24%
Twitter / X
15%
TikTok
12%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns. That's 20 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (21%), Facebook Pixel (14%).

Google Analytics
36%
Google Tag Manager
21%
Facebook Pixel
14%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $48 avg 1 ads
Travel Apparel & Accessories concert transport day trips
85 products
Travel tours airport transfers
16 products $124 avg
Travel travel store adventure travel
11 products $11 avg
5 products $500 avg
Celebrations & Gifts Travel gifts travel products

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FAQ

How many WooCommerce Tours stores are there?

We currently track 287 active WooCommerce stores in the Tours segment.

Are WooCommerce Tours stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Tours segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Tours stores?

Among stores with pricing data, the average listed price is about $394, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.