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Shopify market overview
Updated Apr 6, 2026
Shopify

1.5M Shopify Stores: Stats, Trends & Data (2026)

We track 1,471,719 active Shopify stores across all markets, with 96,742 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 66% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

66%
Social media
10%
Meta ads
54%
Contact info
Total Stores
1,471,719
Active Shopify stores
New (30d)
96,742
Newly added in the last 30 days
Avg. Products
452
Among 1,411,397 stores with catalog data
Avg. Price
$204
Among 1,399,008 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

95,862 47,931 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

96,742 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 300,077 · 21%
10-49 430,334 · 30%
50-199 347,535 · 25%
200-999 229,555 · 16%
1k-4.9k 79,968 · 6%
5k+ 23,928 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
29% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
10% coverage
Arts & Entertainment
8% coverage
Food & Beverages
7% coverage
Jewelry & Watches
6% coverage
Health
5% coverage
Electronics
4% coverage
Celebrations & Gifts
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 452 because some stores carry much larger inventories. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 416,812 · 30%
$25-$49 429,174 · 31%
$50-$99 249,967 · 18%
$100-$199 132,779 · 9%
$200-$499 90,236 · 6%
$500+ 80,040 · 6%
Store currencies
USD 674,525 EUR 205,961 GBP 104,675 AUD 71,651 INR 66,398 CAD 63,415 PKR 25,327 JPY 19,993

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $204 because some stores price much higher, pulling it up.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox: Product Reviews App & AI.

Social media platforms

Instagram (60%), Facebook (47%), TikTok (18%).

Instagram
60%
Facebook
47%
TikTok
18%
YouTube
15%
Twitter / X
10%
Pinterest
7%
LinkedIn
3%

Social media adoption is strong at 66%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
34%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 6% Horizon 5% Prestige 2% Impulse 2% Refresh 2% Craft 2% Spotlight 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,431 products $5 avg 2 ads
Beauty & Cosmetics natural beauty products organic skincare
47 products $36 avg 2 ads
Baby & Kids Celebrations & Gifts baby products gift sets Bundler ‑ Product Bundles App
Nabaat Care Pakistan
8 products $7 avg 10 ads
Food & Beverages super food health foods
298 products $32 avg 1 ads
Apparel & Accessories designer suit sets women's clothing
84 products $37 avg 2 ads
Arts & Entertainment crafts kids-and-adults Hextom: Free Shipping Bar Klaviyo: Email Marketing & SMS
Klaisto India
31 products $27 avg 72 ads
Home & Garden Toys & Games daily use items home gadgets
251 products $8 avg 2 ads
Apparel & Accessories formal shirts women women's clothing store
103 products $233 avg 1 ads
Furniture solid wood furniture handcrafted furniture
450 products $12 avg 1 ads
Apparel & Accessories kids clothing store children's apparel Hextom: Countdown Timer Bar
1,207 products $68 avg 2 ads
Apparel & Accessories corset top denim jeans Loox: Product Reviews App & AI
1,014 products $45 avg 46 ads
Animals & Pet Supplies pet accessories pet toys

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FAQ

How many Shopify stores are there?

We currently track 1,471,719 active Shopify stores.

Is the Shopify market still growing?

Yes. In the last 30 days, 96,742 new Shopify stores were indexed, representing 7% of the current base.

What is the average product price across Shopify stores?

Among stores with pricing data, the average listed price is about $204, with the most common pricing band at $25-$49.

What are the most popular Shopify apps?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.