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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

20.3K Shopify Craft Supplies Stores: Stats & Market Data (2026)

20,251 active Shopify stores fall into the Craft Supplies segment, with 861 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 72% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

72%
Social media
7%
Meta ads
51%
Contact info
Total Stores
20,251
Active Shopify stores
New (30d)
861
Newly added in the last 30 days
Avg. Products
708
Among 19,836 stores with catalog data
Avg. Price
$45
Among 19,489 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

857 428 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

861 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,964 · 10%
10-49 4,703 · 24%
50-199 5,488 · 28%
200-999 4,899 · 25%
1k-4.9k 2,213 · 11%
5k+ 569 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Apparel & Accessories
5% coverage
Home & Garden
4% coverage
Celebrations & Gifts
2% coverage
Toys & Games
2% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage
Hardware 96 Education & Courses 87 Office Supplies 83

Among stores with catalog data, the 50-199 product range is most common. The average is 708 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11,594 · 59%
$25-$49 4,514 · 23%
$50-$99 2,015 · 10%
$100-$199 861 · 4%
$200-$499 351 · 2%
$500+ 154 · 1%
Store currencies
USD 11,416 EUR 2,067 GBP 1,779 CAD 1,286 AUD 1,108 INR 453 NZD 228 JPY 166

Among stores with pricing data, the most common price range is Under $25. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards.

Social media platforms

Instagram (66%), Facebook (53%), YouTube (22%).

Instagram
66%
Facebook
53%
YouTube
22%
TikTok
19%
Pinterest
16%
Twitter / X
9%
LinkedIn
1%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 7% run Meta ads. That's 6 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
32%
Google Tag Manager
6%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 24% Debut 8% Craft 7% Studio 4% Horizon 3% Spotlight 3% Minimal 2% Sense 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

84 products $37 avg 2 ads
Arts & Entertainment crafts kids-and-adults Hextom: Free Shipping Bar Klaviyo: Email Marketing & SMS
264 products $70 avg 357 ads
Arts & Entertainment craft kits diamond painting
175 products $127 avg 1 ads
Arts & Entertainment handmade glass glass jewelry
13 products $26 avg 13 ads
Arts & Entertainment miniature painting station wet palette kit
224 products $21 avg 153 ads
Arts & Entertainment resin art craft supplies Omnisend Email Marketing & SMS ShareASale
154 products $36 avg 9 ads
Arts & Entertainment Jewelry & Watches handmade jewelry micro crochet Klaviyo: Email Marketing & SMS
73 products $54 avg 2 ads
Arts & Entertainment diy workshop crafts Infinite Product Options
895 products $11 avg 2 ads
Home & Garden Arts & Entertainment diy kits home decor Infinite Product Options Recharge Subscriptions App
801 products $734 avg 30 ads
Arts & Entertainment Celebrations & Gifts backdrops printing Hulk Contact Form Builder
134 products $14 avg 2 ads
Arts & Entertainment crochet animal patterns plushie kits UpPromote Affiliate Marketing Avada Boost Sales Trust Badges
606 products $97 avg 17 ads
Arts & Entertainment sewing patterns fashion design
4,384 products $54 avg 45 ads
Arts & Entertainment diamond painting kits diamond art supplies

Want the full dataset?

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FAQ

How many Shopify Craft Supplies stores are there?

We currently track 20,251 active Shopify stores in the Craft Supplies segment.

Are Shopify Craft Supplies stores growing?

Yes. In the last 30 days, 861 new stores were indexed in the Craft Supplies segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Craft Supplies stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at Under $25.

What apps are most popular for Shopify Craft Supplies stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.