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Updated Apr 6, 2026
Shopify

5,023 Shopify Stores in Austria: Stats & Trends (2026)

We track 5,023 active Shopify stores in Austria, with 305 newly added in the last 30 days (6% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 69% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

69%
Social media
8%
Meta ads
61%
Contact info
Total Stores
5,023
Active Shopify stores
New (30d)
305
Newly added in the last 30 days
Avg. Products
379
Among 4,856 stores with catalog data
Avg. Price
$226
Among 4,839 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

319 159 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

305 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,073 · 22%
10-49 1,554 · 32%
50-199 1,146 · 24%
200-999 782 · 16%
1k-4.9k 239 · 5%
5k+ 62 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Home & Garden
13% coverage
Food & Beverages
11% coverage
Beauty & Cosmetics
9% coverage
Health
6% coverage
Arts & Entertainment
6% coverage
Jewelry & Watches
5% coverage
Electronics
4% coverage
Celebrations & Gifts
3% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 379 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 876 · 18%
$25-$49 1,537 · 32%
$50-$99 1,110 · 23%
$100-$199 561 · 12%
$200-$499 376 · 8%
$500+ 379 · 8%
Store currencies
EUR 4,746 USD 137 CHF 15 GBP 14 TRY 8 DKK 7 AUD 6 PLN 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $226 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Seers Ai GDPR Cookie Banner, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (65%), Facebook (49%), TikTok (20%).

Instagram
65%
Facebook
49%
TikTok
20%
YouTube
17%
LinkedIn
5%
Twitter / X
4%
Pinterest
4%

Social media adoption is strong at 69%, and 8% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
44%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 22% Horizon 5% Prestige 3% Debut 3% Impact 3% Impulse 3% Craft 2% Refresh 2%

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Geographic breakdown

Province and city-level distribution within Austria

Top provinces / states
Province Stores Share
England 77 2%
Hong Kong Island 38 1%
Kowloon 34 1%
Barcelona 19 0%
Hunan 19 0%
Wyoming 18 0%
Madrid 16 0%
Napoli 14 0%
Dubai 13 0%
Top cities
City Stores Share
Wien 940 19%
Graz 204 4%
Salzburg 85 2%
Linz 78 2%
Vienna 74 1%
Innsbruck 65 1%
London 51 1%
Paris 36 1%
Klagenfurt Am Wörthersee 34 1%
Top shipping destinations
Austria · 4,829 Germany · 4,487 Italy · 3,210 Netherlands · 3,109 France · 3,092 Belgium · 3,084 Spain · 2,903 Czechia · 2,901 Denmark · 2,887 Poland · 2,885

Representative stores

A varied sample — weighted by data completeness, refreshed daily

252 products $36 avg 3 ads
Apparel & Accessories streetwear sustainable
18 products $85 avg 3 ads
Vehicles & Parts Sporting Goods motorcycle parts bike parts online
51 products $122 avg 15 ads
Jewelry & Watches fashion jewelry online buy bangles online
8 products $47 avg 7 ads
Health compression gloves massage oil
131 products $61 avg 4 ads
Beauty & Cosmetics shampoo conditioner hair styling products Bundler ‑ Product Bundles App Smile: Loyalty Program Rewards
114 products $40 avg 15 ads
Apparel & Accessories Sporting Goods ski helmet ski goggles
23 products $238 avg 7 ads
Home & Garden egermann glass glassware
112 products $12 avg 2 ads
Sporting Goods outdoor sports gear endurance sports supplies
8 products $32 avg 9 ads
Beauty & Cosmetics Books & Literature hair color shampoo men's hair care
13 products $140 avg 1 ads
Beauty & Cosmetics hair styling beauty tools Ryviu: Product Reviews App
98 products $26 avg 5 ads
Food & Beverages coffee online shop
46 products $29 avg 2 ads
Home & Garden beekeeping beehive

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FAQ

How many Shopify stores are in Austria?

Our database tracks 5,023 active Shopify stores in Austria.

How fast is the Austria Shopify market growing?

In the past 30 days, 305 new Shopify stores were indexed in Austria, reflecting a 6% monthly growth rate.

What is the average catalog size for Austria Shopify stores?

Among Shopify stores in Austria with catalog data, the average is about 379 products. The most common catalog size range is 10-49.

What are the most popular apps among Austria Shopify stores?

The top apps are Loox: Product Reviews App & AI, Seers Ai GDPR Cookie Banner, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.